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Oracle Retail Consumer Research

Oracle Retail Consumer Research

How Retailers Can Lead in Digital Innovation

Research reveals how digital technologies are driving buying habits, plus six trends that will help you shape CX and technology strategy.

 

Understanding Consumer Behavior in an Age of Relativity

Retail in 4 Dimensions examines the key characteristics of today's shopper and six major trends to help shape your consumer experience and technology strategy. The results of the study, conducted from a global survey of 15,000 consumers, are inspiring and provide retailers with keen insight into the expectations of today's modern consumer.


Top Retail Consumer Trends

  • A Global Perspective

    A Global Perspective

    Explore key characteristics of today's shopper and major trends helping to shape consumer experiences and technology strategies.

    Read the global report
  • Consumer Connections: Top Trends to Consider

    Consumer Connections: Top Trends to Consider

    Learn about the radical rearrangement of the retail landscape to attract and retain the modern, mobile customer.

    Read the blog
  • Key Trends: Australia

    Key Trends: Australia

    Get a quick view of the key trends and consumer expectations in Australia.

    View the Australia fact sheet (PDF)
  • Key Trends: China

    Key Trends: China

    Get a quick view of the key trends and consumer expectations in China.

    View the China fact sheet (PDF)
  • Key Trends: EMEA

    Key Trends: EMEA

    Get a quick view of the key trends and consumer expectations in EMEA.

    View the EMEA fact sheet (PDF)
  • Key Trends: LATAM

    Key Trends: LATAM

    Get a quick view of the key trends and consumer expectations in LATAM.

    View the LATAM fact sheet (PDF)
  • A Closer Look at Australia

    A Closer Look at Australia

    Australians are traditional shoppers, preferring in-store to online, and cautious about radical new technologies.

    Read the country report
  • A Closer Look at China

    A Closer Look at China

    Consumers in China lead the way in the world of digital retailing, expecting faster and smarter mobile payments and eagerly anticipating new tech solutions.

    Read the country report
  • A Closer Look at EMEA

    A Closer Look at EMEA

    EMEA is culturally diverse, swaying between openness to new ideas and skepticism of retailers encroaching on personal data.

    Read the regional report
  • A Closer Look at LATAM

    A Closer Look at LATAM

    Consumers in LATAM are more open than the global average about giving companies access to their personal data in exchange for offers.

    Read the regional report
Meet the Dealer
Meet the Dealer

What motivates this shopper is the hunt and the thrill of the chase. Watch how this consumer finds the best deals on the internet.



Meet the Player
Meet the Player

The avant-garde tech-loving shopper is looking for the perfect mix of brand, product, and experience. See why this process is as important as purchase for this consumer.



Meet the Nomad
Meet the Nomad

A free-spirited wanderer, hard to pin down as they flit from smartphone to store, app to social media. Watch as this consumer switches from online to in-store, browsing and picking multiple items.



Additional Resources


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