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Customers play critical role in decarbonization

The Brattle Group’s Customer Action Pathway Report

Examine the important role utility customers play in achieving decarbonization targets.

By 2040 utility customer action can be twice as impactful as current clean energy supply policies in reducing GHG emissions

Decarbonizing our economy is going to require a total rebuild of global energy supply infrastructure, which will take decades and cost trillions. While that necessary work proceeds, we can start today by deploying faster, more affordable pathways on our journey to a clean energy future.

This report covers:

  • The potential scale of customer action as it relates to gas and electric energy efficiency, rooftop solar, EV adoption, and water and heating electrification
  • The load impact of customer adoption of new technologies and behaviors within these categories, and the corresponding GHG emissions impacts at the regional and national levels
  • The relative climate value of supply-side versus customer-based actions

Download the decarbonization report for free.



Get more info on Opower’s work toward Net Zero

We bring AI and behavioral science to the customer experience, turning data into action every day.