Make smarter business decisions and improve advertising efficiencies by understanding if and how your campaigns are efficiently reaching your target audiences across TV, CTV, and digital.
Evolve your ad measurement strategy from baseline verification to attention metrics and cross-channel performance.Get more information
Use this step-by-step guide to measure consumer attention across display, mobile, video, and branded content.Download the guide
Verify campaign audience targeting across TV, CTV, and digital and better understand which platforms and media partners are best delivering your desired audiences.
See the full picture of campaign and channel performance with deduplicated reach and frequency metrics at the platform, media partner, audience segment, and household level.
Easily and quickly identify frequency overlap and incremental reach with insight into different channels, including connected TV (CTV), TV, desktop, and mobile. With an understanding of activity across all channels, you can diminish overlap and create efficiencies.
Activate Moat Reach in any environment where the Moat tag is accepted. You can export data into your existing dashboards and templates for better workflows. Moat Reach is built on key proprietary datasources that combine the validity and viewability standards from Moat Analytics with Oracle Advertising’s best-in-class identity and audience solutions.
Filter data by household, person, device, channel, and more, using a single-view dashboard for easy decision-making. You can easily change and analyze by date and age ranges or filter by a range of criteria, including:
Measure audiences beyond age and demographics using unique datasets built from 7.5 trillion data points collected monthly, $5 trillion observed consumer spending, and the first-party data you provide. Oracle Moat Reach allows you to leverage impression data that’s sourced from automatic content recognition (ACR) data from millions of smart TVs.
Talk to our experts to learn more about Oracle Moat.
Spend smarter and launch campaigns with confidence. With Moat, you can reach real people, capture their attention, and fully measure campaign effectiveness.
Maximize your inventory and drive more direct revenue from every impression. Reinforce the value of your audience, digital properties, and networks through trusted, independent measurement.
Use a cross-platform CTV, TV, and digital measurement solution that reveals how many people and households your campaigns reached, at what frequency, and how relevant they are to your marketing and advertising objectives.
Eliminate waste with deduplicated impressions that link back to individuals and households, backed by Oracle ID Graph.
Know if your ads are reaching the intended audiences at the optimal frequency and discover whether they resonate with in-depth TV attention scoring from TVision.
Ensure that every impression you serve is valid and viewable with built-in verification from Oracle Moat Analytics.
Keep your fingers on the pulse of on-target, relevant reach through daily refreshes of your crucial campaign performance data.
Plan and buy TV campaigns with audience-level granularity thanks to the digital best practices that are embedded in Moat Reach.
Make use of our best-in-class account managers who can dig in and uncover insights to power your business.
Use Oracle Audiences and TV ad viewership data from iSpot.tv to identify audiences across TV and digital.
Julie Grondin, Sr Director, Product Marketing, Oracle
To help marketers gain a better understanding of the current TV measurement economy, NBCUniversal has published a Measurement Framework Look Book (PDF). The guide serves as a thorough overview of audience measurement solutions, evaluating each provider based on solution completeness, ability to deliver, and cross-platform currency readiness. The media conglomerate lists Oracle as a strong currency contender measurement partner. Continue reading to learn more.Read the complete article
Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Moat Reach. You'll find these resources and more in the Oracle Help Center.
Earn your Oracle Moat Measurement Explorer badge and gain a foundational understanding of Oracle Moat’s advertising measurement, analytics, and brand safety/suitability capabilities. The best part is that this training is free.
Adtech helps buyers (brands and agencies) optimize their budgets and sellers (publishers and platforms) maximize their revenue stream. The goal of adtech is to get better ad placements, deliver the right content to the right person, and reduce the amount of wasteful spending. It also provides comprehensive behavioral data that can be used to target better and measure campaign success.
Oracle Moat includes solutions for ad verification, attention, brand safety, advertising effectiveness, and cross-platform reach and frequency. Our goal is to ensure every impression drives value, which we do by providing access to hundreds of metrics so you can understand ad performance and keep pace with the changing digital and TV advertising landscape.
Moat is part of Oracle Advertising, a set of adtech solutions designed to serve the needs of marketers and media professionals. From planning and activation to measurement and insights, Oracle Advertising provides brands, agencies, publishers, and platforms with the tools they need to advertise in ways that get results.