Oracle B2C Commerce

Easy-to-use and intuitive tools

Leverage easy-to-use and intuitive tools that minimize business user reliance on IT. Allow your team to increase the impact of your digital channel strategy with greater efficiency.

Experience management

Give non-technical teams real-time control of the site experience with visual drag-and-drop toolkits to easily design, test, and optimize, without the need for IT intervention.

Centralized control

Robust, intuitive, cloud-based tools allow nontechnical users to manage content, search and SEO, products and SKUs, pricing and promotions, inventory and catalog management, personalization, and more from a single interface.

Native A/B testing

Experiment easily to identify the effectiveness of key variables across your site. CX Commerce provides deeper testing of elements, such as layouts, checkout flows, and promotions, to optimize your desired outcomes.

Flexible, rapid expansion

Expand your digital footprint and leverage existing investments and reusable components to launch new brands or product categories, enter new markets, and explore new business models.

Optimized CX with intelligence

Build personalized shopping experiences at scale, leveraging native intelligence across the commerce platform to attract, convert, and engage customers every step of the way.

Intelligent merchandising

Make discovery a compelling part of the brand experience with tools like guided navigation and AI-personalized search that help serve shoppers the most relevant results and product listings.

Intelligent personalization

Deliver highly relevant shopping experiences to every customer across segments and audiences, anonymized shopper data, and recommendation rules. Offer dynamic promotions based on items in that shopper’s cart.

Business intelligence

Gain a better understanding of your customers and identify key trends impacting business performance with real-time custom reporting, data visualizations, and interactive dashboards.

Advanced ecosystem integrations

Push the boundaries of what’s possible with Oracle CX Commerce. Connect customer and company data across all of your applications, launch new business models, and innovate quickly with new technologies and capabilities.

Unified customer engagement

Deliver best-in-class customer experiences across the lifecycle with the entire Oracle CX Suite, including marketing, sales, service, CPQ, and more for both simple or complex purchases. CX Content, a universal asset hub, provides dynamic content delivery anywhere you need it.

Support for every business model

Connect your commerce experience across channels with call center and in-store applications for omnichannel retail capabilities, recurring revenue models or B2B commerce using a single, unified storefront.

Seamless front- and back-office data

Integrate all of your omnichannel retail, including BOPIS or click and collect models to deliver a seamless experience across channels; tap into subscription models with easier self-service management.

Innovation and extensibility

Set the bar for innovative experiences with no/low-code integrations to integrate commerce into any device and customer touchpoint, such as AR/VR, voice, IoT, and more.

Deploy, adapt, and scale with modern architecture

Deploy, adapt, and scale in the cloud.

Cloud native commerce

Leverage the benefits of commerce in the cloud, including updates pushed regularly throughout the year, and eliminate the cost and burden of compliance, security, performance, and hardware.

API-first commerce

Improve flexibility and the customer experience to match the unique needs of your business. Go fully curated for faster implementation or completely headless with easy-to-use, REST APIs to integrate commerce anywhere.

Fully-featured storefront

Simplify integration and customization needs with out-of-the-box capabilities to go live faster. With native features, like guided search, A/B testing, and AI recommendations, get more of the tools that drive success.

High availability

Scale with ease and maximize uptime to never miss a customer opportunity. Operating on a unique, high-availability architecture, Oracle CX Commerce dramatically minimizes the chance of an outage.