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Domande di tendenza

Oracle Advertising and CX Virtual Summit: L'intelligence nel marketing: reale o artificiale?

29 settembre 2021 | ore 9:00 BST / ore 10:00 CEST / ore 12:00 GST

L'AI (intelligenza artificiale) sta già influenzando molte aree della nostra vita. Cosa comporta per il marketing? Perché la Customer Intelligence è più importante che mai? Partecipa a questo evento virtuale per verificare come utilizzare l'AI e la Customer Intelligence per coinvolgere sempre meglio clienti e prospect ed esplorare il futuro del marketing.



Scopri come i professionisti del marketing utilizzano l'AI e la Customer Intelligence per aumentare il coinvolgimento e creare una relazione duratura

Come aumentare in modo sostenibile l'utilizzo di dati, l'intelligenza artificiale e la Customer Intelligence in tempo reale per creare strategie di marketing più efficaci che ti avvicinino ai tuoi clienti e prospect e ti aiutino a fidelizzarli.

Partecipa a:

  • Discussioni sull'utilizzo efficace dell'AI e della Customer Intelligence
  • Storie di aziende che hanno implementato con successo l'AI nel proprio piano di marketing
  • Uno sguardo al futuro dei dati, dell'AI e della Customer Intelligence nel marketing e nella CX

Agenda

Orari mostrati in

Benvenuto

  • Tom Bird

    EMEA CX Business Development & Strategy Senior Director

L'intelligence nel marketing: reale o artificiale?

Punti salienti: la realtà dell'intelligence nel marketing. Si parla tanto di migliorare il marketing con Machine Learning, Intelligenza Artificiale e Customer Intelligence, ma quanto di questo è reale? Su cosa dovrebbero concentrarsi i professionisti del marketing?

  • Mark Ritson

    Dottorato in Marketing e Influencer di fama mondiale

Il marketing da casa

I decision maker B2B lavorano sempre più da casa. Ascolta Emma Sands di Amadeus che racconta lo stato attuale del marketing B2B. Esplorerà le strategie e le tattiche necessarie per raggiungere i clienti che non sono più sempre nei loro uffici e il ruolo che l'AI e della Customer Intelligence possono svolgere.

  • Emma Sands

    Head of Customer Engagement & Acquisition, Amadeus

La nuova Fedeltà: transazionale, comportamentale ed emotiva. Come ottenerla?

Discussione del panel: La fedeltà sta cambiando. Gli approcci originali erano per lo più incentrati sulla quantità di transazioni, ma con l'era digitale arriva la possibilità di includere le interazioni comportamentali. Come assicurarsi che la fedeltà raggiunga un livello emotivo più profondo? E che ruolo giocano Customer Intelligence, AI e Content in questo?

Chiusura

  • Tom Bird

    EMEA CX Business Development & Strategy Senior Director

Featured speakers

Emma Sands Head of Customer Engagement & Acquisition, Amadeus

Emma is a senior digital marketer, with over 15 years’ experience in both B2B and B2C multinationals. A passionate advocate of customer centricity and data-driven decisions, she is currently leading a global team of digital experts to drive end to end lead management and always on demand generation strategies across the organization.

She enjoys teaching and knowledge sharing. To this end, she has both led in-depth analyses on digital marketing spend for multinational organizations to recommend key changes to their digital strategy and has also built and taught undergraduate and graduate courses on Digital marketing, Customer Centricity and Analytics for business schools in Madrid.

Mark Ritson Virtual marketing professor and columnist for Marketing Week

Mark Ritson is a brand consultant and former marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT. He has written a column on marketing for almost 20 years, winning the PPA Business Columnist of the Year three times. He teaches the Marketing Week Mini MBAs in Marketing and Brand Management.

Tom Bird EMEA CX Business Development & Strategy Senior Director, Oracle

Tom Bird is CX Strategy Leader for Oracle in EMEA he is an ex‐customer with experience as a board‐level and senior leader for Customer Experience in industries ranging from Automotive where he was Head of Digital & Online products at BCA Marketplace Plc, to the world of online beauty where he was Chief Customer Officer at rapid‐growth eCommerce business Beauty Bay.

His passion and involvement in digital and transformational projects and products both client and agency‐side (Omnicom) over the last decade are matched only by his continuing thirst for knowledge, which at present is focused on the NeuroScience of successful leadership and management.

Jason Whiting Global VIP Program Director, LEGO Group

Jason is the head of global loyalty at the LEGO® Group, where he oversees strategic direction and marketing of LEGO VIP, the company’s loyalty program operating across 30 countries and 22 languages.Jason believes that the success of any loyalty program hinges on understanding your members’ passions and rooting your program design in strong company values. With these beliefs in mind, he and his team set out on a yearlong journey to redesign LEGO VIP to meet the needs of the program’s ever-expanding member base.Prior to this role, Jason headed up ecommerce marketing for North America and then EMEA/APAC. During this time, he was responsible for strategy and marketing leadership, overseeing email, paid search, affiliate, and content marketing supporting the LEGO Group’s D2C ecommerce business.A 20-year veteran in the marketing industry, Jason has held positions on both the client and agency side.Specializing in online, event, and engagement marketing, he has worked with a wide range of companies in both the B2B and B2C space, including Estee Lauder, AB InBev, the ANDYs, Ricoh/Savin, Honeywell, Tyco, Pfizer, and more.

Alessandro Zanotti Managing Director, Accenture Interactive

Alessandro leads Accenture Interactive’s Digital Agency for Retail and Fashion in Europe, as well as the Digital Agency’s Products industry in Italy, Central Europe and Greece since 2017. Alessandro is a leader in Digital end to end transformations from strategy/ road-mapping throughout implementation and outsourcing services in both digital commerce & marketing transformation. He helps his clients create unique experiences from fashion weeks to luxury cars to consumer electronics. Before joining Accenture, he worked for The Boston Consulting Group Digital and Digital Ventures, Google’s Travel & Retail Sector, and Bain & Company’s Retail + Private Equity practices. He holds degrees in business administration from Bocconi University, Milan, and Rotterdam School of Management. He lives in Milan with his family.

Accenture Interactive is part business consultancy, part creative agency and part technology powerhouse, who can reinvent the front office across products, marketing operations, sales and commerce and customer service.