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Real-time Targeted Personalization and Engagement

  • Deliver tailored experiences driven by data. The choice between delivering one-size-fits-all versus a truly personalized experience is no longer an option. Personalization lets you stay ahead of customer expectations by understanding the data around behaviors and trends that lead to revenue.
  • Up and running with a single line of code. A single line of code on any website delivers robust testing, targeting, and personalization with results marketers can action for continuous improvements and results.
  • Built for the Modern Marketer. Hands-on control to build creative content will trigger engagement through every sales stage helping to strengthen new and existing business by providing personalized offers to all audience segments.



Connect your DMP with Testing and Optimization

  • Connect to any Data: Easily connect to 1st, 2nd and 3rd party data for testing, personalization and optimization initiatives..
  • Seamless Integration:  Oracle Maxymiser and Oracle Data Management Platform integration allows marketers to deliver more personalized online experiences to any audience..
  • Personalize any Experience: Leverage a unified stream of user data to optimize your websites and apps.

Visually Create Campaigns for Mobile Apps

  • Extend Testing to Mobile Apps: Marketers can now extend A/B and multivariate testing to their iOS apps as easily as they would for their website
  • Intuitive Visual Editor: Marketers can create, edit and publish campaigns for app users without relying on technical resources.
  • No App Store Approvals or Resubmissions Needed: Marketers can quickly develop and drive a more optimized and consistent cross-channel experience as visitors move between devices.

Take Report Insights and Put them into Action Immediately

  • Predictive Insights:  Provide the answers pertaining to how personalization efforts are translating to new opportunities.
  • Increase ROI: Leverage native Maxymiser reporting algorithms designed specifically to provide marketing teams with detailed insights pertaining to website campaign performance and visitor conversions.
  • Statistics for the Real World: Leverage your data to gain rational insights that can be transformed into tactical decisions to accelerate your business.

Eliminate Guesswork with Data Driven, Predictive Personalization

  • Powerful, Easy to Use Reports: Access interactive, intuitive reports to analyze campaign results.
  • Insight Driven Campaign Analysis: Use advanced in-depth filter options to slice and dice results down to segments within segments.
  • Access Reports Live User Reports: Easily access campaign reports, at any time, with each user’s selected filter options in place, allowing them to continue building reports from where they left off, and complete their analysis.

Deliver Exceptional Personalized Experiences

How does Personalization help marketers deliver exceptional experiences?
Oracle Maxymiser’s Personalization capabilities helps organizations stay ahead of their competition by displaying personalized messages based on trend and behavioral data resulting in: Increased engagement, reduced cart abandonment and new revenue opportunities.

How do Oracle Maxymiser’s Personalization capabilities differ from other tools and platforms?
Maxymiser allows marketers to gain a complete view of customers and audiences by aggregating data from websites, apps and third party sources like CRM and DMP’s.

Learn more

Customer Stories

National Express logo

Oracle Maxymiser Sets New Roadmap for National Express Customer Journeys

Working with Oracle Maxymiser feels like an extension of the team… the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel and they never cease to deliver on the technical side.
— Ashley Howe, Analytics and Optimization Manager, National Express
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Oracle Responsys Delivers Winning Formula for Animation Software PowToon


Animation software company PowToon, turned to Oracle Marketing Cloud to re-engage users, through a safe and effective cart abandonment campaign.

Callaway Golf logo

Callaway Golf Drives Engagement and Results with Oracle


Callaway Golf

Discover how Callaway Golf uses Oracle Marketing Cloud to drive personalization, engagement, and revenue by testing promotions, versions, and touches to find the sweet spot of customer preference and with marketing tools under one umbrella.

Mercury Insuranc logo

Mercury Insurance Personalizes Quote Funnel to Drive Conversions by 56%


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Mercury Insurance is a multiple-line insurance organization that offers a diverse product portfolio, including personal auto, homeowners, business, and mechanical breakdown insurance.

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