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Display Advertising

Best Practices
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Personalized Your Display Ad
Not all that long ago display advertising seemed to be headed on the same path as telemarketing. Its demise was being predicted from sea to shining sea. Banner ads, as they were once referred to, were dead in the water.
 
And why? Because they simply had run their course. They were the complete opposite of targeting.
 
Essentially marketers had to hope and pray that someone would click on the ads they were responsible for placing.
 
But something happened on the way to the marketing technology recycling center. Someone had the brilliant idea to use data like Digital Body Language as a means to create a personalized display ad experience.
 
And Google was right there to help by selling ad space based on what consumers were searching on by launching the Google AdWords program. Marketers and advertisers could pay a price and in turn put their brand front and center via a display ad at the precise time those same consumers were looking for them.
 
However, the problem eventually became one of size and scope.
 
Programmatic Ad Buying
With more and more consumers going online, the more problematic it became to manage all the data that was available. From ad exchanges to ad servers to retargeting companies, it was readily apparent that the tracking and attribution of Display Advertising was next to impossible.
 
Today there is programmatic ad buying which connects marketers and publishers/site owners with their target audiences via online auctions of Display Advertising space. All this is done in real time and includes the tracking and sales verification of every display ad.
 
 
Related Products
 

The Mobile Data Management Platform

Advertisers need a sophisticated technology platform that addresses the unique challenges of mobile data collection, media organization, and campaign execution.

This white paper will delve deeper into how a robust mobile DMP can address these challenges and offer a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.

7th Annual LookBook

A mix-and-match library of creative modules and elements with a cohesive look and feel, the modular approach offers the best of both worlds: Elegance and efficiency. Emails that are easy to code and easy on the eyes. Campaigns that feel fresh, curated and personalized to the customer, yet which tell a consistent brand story across that customer’s lifecycle.
 

A Better Customer Experience

Customers want integrated experiences across channels with and personalized and timely interactions, service, and promotions. Yet many marketers struggle to deliver these experiences due to data fragmentation, lack of identity management and workflow tools, and organizational silos. To deliver better customer experiences—and drive more effective marketing—marketers need to adopt and fully leverage a data management platform (DMP). Outcomes include more personalized customer experiences, better marketing results, and an improved ROI.