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Enterprise Marketing

Best Practices
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Unify Your Teams on an Enterprise-Ready Platform
With so many individuals and teams involved in enterprise marketing, it’s best to meet your challenges head-on – with a platform that makes it easy to coordinate all stakeholders.
 
Oracle Marketing Cloud has been specifically designed to meet the challenges of enterprise marketing with the platform, expertise, and services to ensure that even the largest global enterprises will be able to drive demand and revenue like a high-performance engine.
 
Here’s how your stakeholders can use the combined power of cross-channel, content, and social marketing with data management and activation:
  • Executive team. Check out real-time dashboards and benchmarking data to see how marketing is influencing the pipeline and revenue performance.
  • Marketing manager. Coordinate marketing campaigns across regions and divisions to get marketing working like a well-oiled machine.
  • Demand generation. Generate sales (B2C) or fill the pipeline with quality leads (B2B) to get revenue flowing through the funnel.
  • Marketing operations. Help marketing teams track their progress, streamline programs, and pick up the best practices that lead to best-in-class performance.
  • Sales. Generate a continuous stream of high-quality campaigns that lead to sales (B2C) or leads for sales (B2B) and prepare to crush the competition with Modern Marketing.
  • Regional teams. Tie local marketing efforts to central marketing programs so you can easily route business to the reps or partners who speak the local language.
  • IT managers. Easily link marketing cloud apps with your CRM system, and rest assured that the platform meets your high standards for performance, reliability, and security.
 

The Guide to Social Media Marketing

The customer has more power in the marketing relationship than ever before. They want to hear from you on their terms, when and where they want. And increasingly, the where is social media. It’s just marketing after all, and if you understand who your audience is, what content or message will resonate with them, what action you want them to take, and how you will measure your success, you will make great social strides in this digital world. Read how to listen, engage, publish, and analyze as part of your orchestrated and integrated marketing machine.

The Future of Modern Marketing: 2017

Predicting the future can be tricky. Sometimes we look forward to the far-off vistas that populate the world of science fiction, but other times we feel like that future is already here. The future of Modern Marketing is just around the corner as we consider how to approach 2017. We asked our marketing prognosticators to look into the future based on statistics or data that points Modern Marketers in a certain direction. Read and see how these global marketing experts view the upcoming year in Modern Marketing.
 

The CMO Solution Guide For Global Brand Leaders, Transcending the Geographic Divide

Presented by The CMO Club in Partnership with Oracle Marketing Cloud
 
Laws, rules, and regulations vary from one part of the world to the next. Cultural differences span the globe with consumers and marketing teams. These are just some of the challenges Modern Marketers face when they cross borders. Beating the challenges and delivering the best of your brand requires focusing on how people, process, and technology can work locally in global harmony to deliver the same basic core brand message to your global audience. Learn how leading CMOs are transcending the geographic divide to achieve success.
 

Take Two Technology Roads to Digital Experience Success

Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it’s time to plan your technology road map. You must pursue two paths simultaneously:
 
1) Make urgent investments immediately with cloud or software extensions; and,
2) Deliver important agility and long-term benefits with a modern digital experience platform.
 
This Forrester Research report outlines key milestones necessary to execute on a digital experience delivery strategy.
 

Modern Marketing Year in Review: 2015

Take your pick of the latest marketing buzzwords or trends when trying to sum up the past year of Modern Marketing. We reached out to marketing experts from around the world to get their take on 2015. But we added an extra requirement. Since Modern Marketers don’t make decisions with their gut, but they do it with data, the synopsis needed to be supported by a published statistic or data point that supported what they saw and experienced in the past year. Read how these global marketing experts sum up the year that was in Modern Marketing.

The Future of Modern Marketing: 2016

Predicting the future can be tricky. Sometimes we look forward to the far-off vistas that populate the world of science fiction, but other times we feel like that future is already here. The future of Modern Marketing is just around the corner as we consider how to approach 2016. We asked our marketing prognosticators to look into the future based on a published statistic or data result that points Modern Marketers in a certain direction. From marketing talent to marketing automation, see how these global marketing experts view the upcoming year in Modern Marketing.