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Real-time intelligent experiences at scale
Using new machine learning capabilities within Oracle Marketing, increase marketing team efficiency while building customer loyalty and creating greater lifetime value. New innovations within Eloqua Marketing Automation help you build better customer segments, define offers, deliver content, and make personalized recommendations at scale.
Activate real-time intelligence based on each customer’s digital behaviors
Personalize experiences for your website and app visitors by responding to behavioral signals in every moment that matters. Oracle Infinity Behavioral Intelligence collects data about customer behaviors in real time and applies AI and machine learning to gain insights, so you make the right offer at the right time. For instance, you can send an offer with a discount for a product that a customer is browsing on the website.
Oracle Infinity Behavioral Intelligence helps you create relevant and consistent experiences for each customer segment through your websites, apps, or email campaigns.
- Personalize campaigns, offers, and content using intelligence derived from customers’ digital behaviors in real time
- Increase conversions by making your campaigns and offers uniquely relevant to each customer, in each moment
- Boost customer engagement and lifetime value
- Accelerate ROI from your marketing ecosystem with campaigns that are relevant, timely and effective
Learn more about Oracle Infinity Behavioral Intelligence.
Next-best offers with Oracle Unity
Determine the most relevant and timely offer for each customer by using AI and machine learning in your marketing campaigns. Oracle Unity Customer Data Platform uses a combination of demographic, transactional, and behavioral data to determine the next-best offer for your email marketing automation system to send customers. You have the flexibility and control to set rules that modify the AI-generated offers to meet your business objectives.
AI-driven recommendations help you get the best offers in front of your prospects and customers at the right time.
- Increase conversions by delivering the best recommendations at the point of maximum impact
- Improve results over time with Unity’s self-optimizing processes
- Improve customer experiences by delivering the most relevant content or offer for each customer in their preferred channel
- Improve marketing ROI with offers that are relevant and timely
Learn more about Oracle Unity Customer Data Platform.
Intelligent, real-time product recommendations within Oracle Responsys
Recommend the best product for each customer, based on their past and in-session behavior. Within Oracle Responsys Campaign Management, you can add dynamic, personalized product recommendations to emails using a marketer-friendly interface. When a customer opens a campaign email, the product recommendations generate or refresh with the most relevant offers. This allows you to up-sell, cross-sell, or further engage with the customer. You can further optimize recommendations with algorithms, such as:
- Most viewed
- Most bought
- People who viewed [x] also viewed [y]
- People who bought [x] also bought [y]
- People like you bought
Intelligent product recommendations make your campaigns more effective, every time.
- Improve engagement and conversions with more relevant offers
- Minimize risk of error and reduce production time with easy setup
- Continue to improve results over time using refined offers driven by machine learning
Learn more about Oracle Responsys Campaign Management.
Eloqua Advanced Intelligence
Learn more about advanced intelligence within Oracle Eloqua Marketing Automation
Learn more about Oracle Eloqua Marketing Automation.
Oracle Marketing and CrowdTwist Innovations (13:40)
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Advertising and CX Innovations (24:32)
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The Future of CX with Larry Ellison (2:30)
Learn how Oracle helps CX leaders see data in new ways to deliver experiences that exceed changing customer expectations.