Consumer Goods
Bring products to market faster, improve supply chain sustainability, and get more value from data investments with integrated solutions from Oracle. See how businesses like yours build trust and connect with consumers by adding efficiency from source to shelf.
Report: The big opportunity for consumer goods and retail
Stand out from the competition with memorable customer experiences
Understand who your best audiences are and how to reach them
Make sure that your ads are seen by actual people—not bots—so you can confidently answer the age-old question, “Did my advertising achieve its objectives?”
Explore Advertising
Gain deeper insight into how consumers interact with your brand
Instantly recognize consumers’ buying behaviors and present personalized offers at the moment they’re likely to buy—so you can keep them coming back.
Explore Customer ExperienceCreate a single, dynamic view of your customers
Combine online, offline, and third-party data with AI and machine learning to create an intimate, consistent brand experience across marketing, sales, and service.
Explore Customer Data Platform
“We decided as a corporation to adopt the cloud model, and that’s not just an upgrade. In fact, it’s a shift in mindset.”
North American Lead, Transportation Network Optimization, Mondelēz International
Get more value from your consumer data investments
Generate actionable data across every customer touchpoint
Improve your enterprise reporting with AI-powered self-service analytics, data-augmented analysis, and natural language processing.
Explore AnalyticsGive your business analysts tools for success
Boost your business analysts’ and data scientists’ productivity with Oracle’s Big Data Cloud to better manage, catalog, and process raw data.
Explore Data Science
“We started with Cloud EPM Planning in North America with zero-based budgeting and expanded the planning footprint to link our global operations.”
Associate Director of Finance and Information Technology, Kraft Heinz
Increase supply chain resiliency and improve consumer trust
Build a flexible, sustainable supply chain
Accelerate product innovation, improve material sourcing, and enable omnichannel fulfillment with integrated supply chain planning capabilities.
Explore Supply Chain and ManufacturingSimplify manufacturing with tightly integrated solutions
Streamline operations on a global level with a suite of applications that work together seamlessly to make every step of the production cycle more efficient.
Explore Smart Manufacturing
Gain visibility across all tiers of your supply chain
Track and trace your most important inventory using blockchain technology so you can detect—and resolve—issues before they impact consumers.
Explore Intelligent Track and TraceMaximize order fulfillment and minimize logistics costs worldwide
Optimize your logistics networks using integrated adaptive technologies to add efficiency from the warehouse through distribution.
Explore Connected Logistics
“Working with Oracle Transportation Management, we are contributing to a more sustainable supply chain through streamlining shipping, improving communication with providers, and helping reduce CO2 emissions.”
Vice President, Digital Supply Chain, Unilever United States
Build your financial, HR, and technology foundation for the future
Reduce costs, sharpen forecasts, and innovate faster
Simplify your financial processes and improve the speed and consistency of everything from planning to reporting—no matter where you do business.
Explore Enterprise Resource PlanningCultivate a collaborative, digital global workforce
Recruit and develop digitally savvy talent who can connect with consumers and move your brand forward.
Explore Human Capital Management
Move to the cloud—your way
Switching to Oracle Cloud Infrastructure is simple and seamless, with a range of flexible options for both new and existing enterprise applications.
Explore Cloud PlatformTrending topics in consumer goods
Kraft Heinz embraces the future by standardizing global planning with Oracle Fusion Cloud EPM
Read the Kraft Heinz story
Companies are successfully navigating new business demands with Oracle Fusion Cloud Applications
Watch the video
Learn from experts who are simplifying the marketing personalization process
Watch the Virtual SummitHow Oracle for Consumer Goods helps customers succeed
Is direct-to-consumer the future?
Gerald Poncet, Senior Director, Industry Strategy Group, Oracle
Today’s consumers are more mobile, have unprecedented power, and control information in the palm of their hands—leading to ever-increasing expectations. Learn why these trends are turning the direct-to-consumer model into an important alternative to traditional retail channels.
Read the complete postFind resources and more
Oracle named a Leader in analyst report for Digital Experience Platforms Q3 2021
Independent research firm recognizes Oracle Advertising and Customer Experience for its “robust experience platform, with strength in commerce and campaigns.”
Listen in on a conversation with illycaffè about Oracle Cloud HCM
Learn how the Italian company, admired by coffee lovers on five continents, uses Oracle Cloud HCM to cultivate its diverse and dedicated global team.
Webinar: Build a more resilient post-pandemic food and beverage supply chain
Hear from experts at Oracle and Trinamix, and discover solutions for demand and supply management, traceability, sustainability, and more.
Learn what's new in the latest release
Review cloud update readiness material to learn what's new in Consumer Goods and plan for updates.
Get started with Oracle Consumer Goods
Contact us
Talk to an Oracle team member about how we can help your organization.