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Keeping Pace with Digital-Savvy Consumers

Oracle helps media and entertainment (M&E) companies address challenges in transitioning to and succeeding in the digital world. Plan for the future as you seek to attract, develop, and retain talent, and empower a collaborative digital workplace to improve productivity.

Power to Consumer

Today's audiences consume what they want, when they want, wherever they are. Demand for innovation is high and content is still king. M&E companies must innovate in terms of content, delivery, and overall user experience to delight and retain their user base.

Media and Entertainment Trends

Battle for Content

Battle for Content

Competition for user engagement, talent, and consumer spend is more brutal than ever. Forward-thinking businesses have embraced digital's potential to create more direct and personalized distribution of content.

Rise of Convergence

Rise of Convergence

Convergence is blurring defined lines between traditionally different industries (media, telecom, entertainment) and is driving exponential change across the entire media ecosystem and creating new growth opportunities.

Over-the-Top Streaming

Over-the-Top Streaming

Direct-to-consumer demand is changing the way M&E companies do business. In order to be successful in this new world, M&E companies must not only create, market, and distribute content, but also build over-the-top (OTT) streaming platforms that curate ongoing and direct-to-customer relationships on a global scale.

Media and Entertainment Solutions

Media and Entertainment Solutions

Oracle helps your M&E company address challenges in transitioning to and succeeding in the digital world. Take a look at our Industry solutions to see how you can leverage our cloud products to both be future-proof and future-ready. Industry solutions leverage cloud software, infrastructure, and transformational technologies like artificial intelligence (AI), Internet of Things (IoT), blockchain, and digital assistants to solve the challenges you face today.

What's New in Media and Entertainment

Emerging technologies enable direct-to-consumer business models

Data is the new currency in media, and emerging data toolsets, including machine learning, predictive analytics, and artificial intelligence, are the technology infrastructure needed to optimize that investment. These tools enable the real-time response that a direct-to-consumer model demands.

IoT Enables Pay TV Providers To Gain a New Weapon in the OTT War

Consider how an IoT-enabled solution can improve customer service and deliver next-generation capabilities for your pay TV business.

Oracle Named a Leader in 2019 Gartner Magic Quadrant for Field Service Management

We at Oracle are excited to once again be named a 'Leader' in the Gartner Magic Quadrant for Field Service Management, based on our ability to execute and completeness of vision.

NBC Sports Number One Social Marketing Priority

Jennifer Storms, the chief marketing officer for NBC Sports, describes how one of the biggest challenges her team faces is how to understand its audiences better in order to engage with them across different platforms.

San Francisco Giants and Oracle Announce Oracle Park

Oracle and the San Francisco Giants announced January 10 that AT&T Park in San Francisco will be called Oracle Park. Oracle won the naming rights to the bayfront ballpark through 2038.

Graphics Power on Tap

As cloud computing subsumes larger portions of scientific simulations and AI, furnishing state-of-the-art graphics chips online has become a key strategy for public cloud vendors.

Why Should CMOs Care About GDPR?

What GDPR means for CMOs: "Is all the hype justified?" As a direct link to customers and their data, marketers are uniquely affected by GDPR.

Image Segmentation

In computer vision, image segmentation is the process of partitioning an image into multiple segments and associating every pixel in an input image with a class label.

Movie Review Sentimental Analysis

Meena Vyas tells us about a competition presented a chance to benchmark sentiment-analysis ideas on the Rotten Tomatoes movie review web site.

Great Content Marketing Strategy for 2019

Top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.

Using Data Visualization to Pick the Big Game Winner

Everyone loves a winner and Oracle Analytics Cloud is no exception. We have a perfect score when it comes to using data visualization to predict outcomes.