Oracle has released an update that allows Oracle Service to embed data from Oracle Unity Customer Data Platform (CDP). The update will help customer service agents expand their view of a customer, enhance service quality, and improve agent efficiency.
Read the article in SolutionsReviewOracle has updated Oracle Service to embed data from Oracle Unity Customer Data Platform (CDP) to help customer service agents gain a complete view of the customer, improve agent efficiency, and enhance service quality.
Read the Pulse 2.0 articleCompanies have been pursuing digital transformation for the last 20 years; the pandemic accelerated the process for many organizations. Digital-first service offers the next step in improving the customer experience.
Read the CRMBuyer articleA company’s interactions with its customers drives success. A customer relationship management (CRM) solution can help many companies turn those interactions into ongoing, mutually beneficial relationships. However, for some businesses, a more specialized customer service platform might be needed.
Review the CRM service listMarketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to a recent report from Oracle and Ascend2.
Read the MarketingProfs articleOracle and Ascend2 recently teamed up to publish the “Marketing Trends 2022” report, and statistics indicated that 43% of marketing organizations intend to add personalized content marketing and offers to their strategies this year.
Read the KOMarketing articleMarvel's goal is to connect directly with their customers. Whether they are fervent comic book readers or movie/TV show fans doesn't matter. By using Oracle CrowdTwist Loyalty and Engagement to create surveys and other content, they can interact with their fans and inspire them to explore beyond their favorite characters and storylines.
Read the Newsweek articleWhich challenges, opportunities, martech solutions, and performance metrics are trending right now? See the findings from Oracle's survey.
Read the article on Search Engine JournalOracle and Red Bull Racing have enhanced their partnership and are introducing a new team name, Oracle Red Bull Racing, as well as the team’s new car for the upcoming season, the RB18.
Read article at Red Bull RacingRed Bull will use Oracle's cloud infrastructure to hone race strategy and engine development and CrowdTwist Loyalty and Engagement to drive greater fan engagement.
Read the Reuters articleSolutions Review has developed this list of top-rated hospitality and hotel CRM solutions to help connect buyers with some of the leading software providers in the marketplace.
Read the Solutions Review articleWhen it comes to ECM, there are dozens of vendors to consider. TechTarget ranks the top 10 platforms on the market to help you understand their capabilities and functions.
Read the TechTarget articleGet your new hires “writing paper” (proposals, contracts, etc.) as quickly as possible with advanced CRM.
Read the CRMBuyer articleThe Formula 1 racing season may be over, but fans are still craving content. Red Bull Racing is connecting with its fans through a new loyalty program called The Red Bull Racing Paddock. The strategy is to provide fans with exclusive content then reward members' ongoing engagement with redeemable points.
Read the Newsweek articleSteve Earl, Vice President for Oracle CX explains how marketers can target more effectively and react with the most relevant messaging with one of Oracle’s latest marketing offerings: Oracle Fusion Marketing.
Read MarTech Series articleThe Meineke Rewards program, which runs on the Oracle CrowdTwist Loyalty and Engagement platform, recently earned a spot on Newsweek's list of America's Best Loyalty Programs for 2021. Learn what seven features drivers like best about Meineke Rewards.
Read the Newsweek articleTo drive a successful business, a positive customer experience remains crucial. Holly Simmons, Vice President, Product Management, Oracle Advertising and CX, explains how marketers are stretching out their customer experience journeys.
Read BWMarketing World articleUnlike other products on the market, Oracle Fusion Marketing will fully automate the contiguous process of lead generation and lead qualification.
Read the Cloud Wars articleOracle Fusion Marketing helps marketers and sellers focus on what they do best: building relationships and closing deals.
Read more from CustomerThinkFusion Marketing, new artificial intelligence software from Oracle, offers to ease a company's ability to personalize its marketing efforts.
Read the Inc. articleFusion Marketing helps you simplify your stacks and focus on technologies that are integrated and support a seamless customer journey, from consideration and adoption all the way through to sales and loyalty.
Read the Ad Age articleOracle Fusion Marketing makes it easy for marketers to execute campaigns that generate qualified sales opportunities and accelerate deal cycles.
Read more from CMSWireFusion Marketing is expected to automate lead generation and qualification so that both marketers and sales professionals can overcome the siloed data and disconnected workflows that come with traditional CRMs.
Read the full Toolbox articleIn a market where lead generation is the most important goal for 85% of B2B content marketers, Oracle Fusion Marketing aims to automate digital marketing campaigns more effectively.
Read the TechRadar articleOracle Fusion Marketing simplifies the creation and execution of campaigns and accelerates delivery times by automating the lead generation process.
Read more from TechzineAccording to Enterprise Times, Oracle Fusion Marketing will enable organizations to fuse their marketing and sales operations in ways that haven’t been previously possible.
Read the full articleThe editors at diginomica explore whether the newly-released Oracle Fusion Marketing can close the gap between sales and marketing.
Read the diginomica articleOracle Fusion Marketing crosses the boundaries between sales, marketing, and advertising. It automates the assembly of marketing campaigns and uses AI to help determine who might eventually buy a product, sending their contact information to sales teams.
Read more in the Reuters articleThe announcement of Oracle Fusion Marketing showcases our commitment to consistently improving our marketing and sales offerings, while strengthening our B2B portfolio.
Read more from Futurum ResearchFusion Marketing taps into Oracle Unity Customer Data Platform to inform marketing campaign segments and uses AI to analyze account activity to deliver better leads to salespeople.
Read the Tech Target articleOracle Fusion Marketing helps marketers and sellers avoid traditional CRM roadblocks by automating lead generation and qualification from start to finish.
Read more in IT ProFusion Marketing uses an AI-powered algorithm to monitor customer engagement across campaign channels and deliver qualified opportunities to whichever CRM system a company uses.
Read the Solutions Review articleWith Fusion Marketing, companies can create marketing campaigns and determine whether the people who interact with emails or advertisements might eventually buy a product before sending their contact information to sales teams.
Read more in Info Tech LeadOracle Fusion Marketing—an AI-enabled B2B marketing solution—tracks account engagement with both email and advertising channels, automates lead scoring, predicts opportunity for sales engagement, and then delivers the qualified opportunity to any CRM system.
Read more in the MarTech articleOracle Fusion Marketing leverages the power of Oracle’s customer data platform to help B2B marketers. By ingesting first-party data to create live lead-scoring filters that identify potential sales targets based on the data, it becomes easier to identify those people who have a higher propensity to buy.
Read the AdExchanger articleTraditional CRM systems can cause frustration for sellers and marketers, but Oracle’s newly announced Fusion Marketing helps them create campaigns that span both traditional marketing and advertising channels.
Read the SiliconANGLE articleSales technology (CRM systems) must step up, and sales leaders need to embrace the advancements in order to retain their top talent. As sales teams adopt an increasingly virtual model, here are five tenets virtual selling organizations should follow.
Continue reading the DestinationCRM articleThe editors at Solutions Review have read the Q3 2021 iteration of the Forrester Wave for Digital Experience Platforms report and compiled some of the takeaways worth knowing about.
Read the Solutions Review articleSoftware veteran Rob Tarkoff heads Oracle’s Advertising and Customer Experience software products, which helps thousands of companies digitize their marketing, customer service, advertising, and ecommerce.
Read the Forbes articleJust 10 months after the market was stating that Salesforce was 40% more valuable than Oracle, Larry Ellison and his revitalized cloud business have pushed Oracle’s market cap almost 10% higher than Salesforce’s. So, what the heck happened?
Read the Cloud Wars articleIt’s time for a data-first approach where the customer is truly the focus. Such a move enables CX professionals to change the dialogue with their customers from being very predictable and transactional to incredibly responsive and conversational. And this all can be done with a CDP.
Read the CDP Institute blog postThe goal of a blended customer service experience is for your customers to shop in-store and online—or take advantage of a hybrid approach like curbside pickup—and feel that they have the same experience very time. To pull this off requires several things.
Read the Forbes articleAccolades come and go, but what we love is the feedback from customers. That said, we’re very proud that Redwood, Oracle’s next-generation design system, has won a San Francisco Design Week Award for user experience.
Read the announcementJust because sellers have found a way to do their jobs effectively—with duct tape, bubble gum, post-it notes, spreadsheets, 13 different colors of highlighter, and lots of emails—that doesn’t mean that there aren’t huge challenges and a lack of efficiency when it comes to the sales process. At least that’s what customers told us during a recent survey.
Read the Oracle Connect articleOracle Digital Experience for Communications offers a new and differentiated experience for telco customers, using chatbots and AI. The secret? Integration and vertically specific coding.
Read the Cloud Wars articleJoin contributor Preston So, product architect and strategist at Oracle, in a discussion about how marketing teams are deciding how to best use voice content—both as a term and tool (say, within Oracle Digital Assistant).
Read the CMSWire articleAccording to a survey conducted by Oracle, 86 percent of Americans saw a change in at least one of the five major “OCEAN” personality traits (openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism) as a result of the COVID-19 pandemic. But there are silver linings.
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