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Retail Omnichannel and Stores

Cloud-based omnichannel retail solutions deliver unforgettable cross-channel customer experiences. You will reduce costs, improve efficiency, empower associates, and enhance customer service by streamlining operations.

Explore retail omnichannel and store software solutions.

Why retail omnichannel and stores

Regardless of the channel, your customers expect the same brand experience with consistency in pricing, service, and quality. The operational complexities of providing a unified brand experience are irrelevant to the end consumer. You must deliver a unified brand retail experience across all channels to maintain customer loyalty.

01Streamline in-store services with a flexible, mobile retail POS

Gain agility while delivering a personalized shopping experience by having inventory and customer information in the store associate's hands.

Read Backcountry’s story

02Enable superior shopping experiences with a 360-degree customer view

Capture, organize, and analyze customer actions and information to target and reach them in real-time.

Check out the Oracle Retail Blog

03Build an integrated experience for last-mile delivery

Gain agility by moving and placing assets, including customers, inventory, and fixtures, across the last mile of the estate that's closest to the point of purchase.

Learn about Collect and Receive (PDF)

04Empower store associates to become successful brand ambassadors

Improve the performance of your store associates by training and empowering them to be brand ambassadors and deliver the exceptional experiences customers crave.

Read the Oracle Retail Blog

Improve consumer journeys with omnichannel features

As you continue to evolve your retail omnichannel journey, you can provide customers with engaging, seamless experiences while refining operations across all touchpoints.

Oracle Retail Xstore Point of Service enables seamless transactions

Create connected interactions

Place robust retail point-of-service functionality in the hands of your store associates. Mobile-enabled options deliver shopping experiences customers expect with inventory visibility, customer intelligence, and seamless transactions.

Empower associates

Maximize the productivity of your sales associates by putting the right tools in their hands. More than ever, your store associates play a vital role—many roles in some cases. Their performance can determine whether a customer develops a lifelong loyalty with you or whether they turn their back on the store for good.

Gain actionable insight

The power of Oracle Retail Xstore Point of Service extends to the store manager, where it supports bank deposits, labor scheduling, timekeeping, and reporting. Managers can also empower associates with the use of store messaging, tasks, and sales goals. Ultimately, managers spend less time on administrative tasks, allowing them to focus on motivating your associates and assisting customers.

Flexible framework

Leverage the power of advanced network technologies and integrate all field operations into a single, powerful, empowered retail organization. Xstore Point of Service allows you to select from a variety of databases, operating systems, and hardware platforms to support your business.


Oracle Retail Customer Engagement helps build customer loyalty

Informed decision-making

Gain the tools and the strategic insights you need to focus marketing investments on high-potential customer segments and better inform decision-making in the crucial areas of merchandising and operations.

Oracle Retail Customer Engagement is a suite of integrated cloud services designed to drive incremental revenue and profitability for your retail enterprise. The modules in the suite empower you to build customer loyalty, increase average spending, and drive repeat purchases.

Oracle Retail Customer Management and Segmentation (PDF)

Break down data silos in your organization. Leverage a set of powerful segmentation tools designed to help you explore data, glean strategic insights, and exploit areas of opportunity. Segment management provides predefined segment templates that tap into the wealth of customer data and help to quickly identify customer groups that drive profitability for your business.

Oracle Retail Gift Cards (PDF)

Respond quickly to promotional opportunities with a gift card that has flexibility, scalability, and reliability. A secure back-office account management interface enables you to gain access to card and account details for balance inquiries, manual point adjustments, card merge/replacements, and other important functions. All of this can seamlessly integrate into your website to enable customer self-service for added convenience and stickiness for the site.

Oracle Retail Campaign and Deal Management (PDF)

Turn insights into action to accelerate growth in revenue and profitability. Relevancy drives response and engagement with marketing and promotional communications. Harness valuable data to personalize interactions and increase response rates. The ability to place the right offer at the right time to the right audience elevates customer satisfaction and maximizes the return on marketing investment.

Oracle Retail Loyalty and Awards (PDF)

Identify, reward, and retain shoppers with a loyalty program focused on customer retention and acquisition. Whether your loyalty strategy is based on direct awards or special recognition driven by membership levels, the platform has the features to operate the program best suited to your specific requirements.

Oracle Retail Promotion Engine (PDF)

Build customer loyalty, increase average spending, and drive repeat purchases. Focus investments on high-potential customer segments and better inform decision-making in key aspects of merchandising and operations. The solution automatically validates promotions every time an item is added to a customer cart or at the end of a transaction.


Oracle Retail Order Management Suite Cloud Services enables smarter fulfillment

Efficient omnichannel order fulfillment

In today’s fast-paced and connected world, retailers need a comprehensive platform that lets them deliver exceptional customer experiences across all channels. With Oracle Retail Order Management Suite, you can effortlessly bridge the gap between sales and ensure consistent and cohesive customer journeys.

Oracle Retail Order Administration Cloud Service

Deliver convenient shopping experiences and enhanced services that delight customers, drive revenue growth, and strengthen customer loyalty. You can develop a consistent customer experience across all channels by providing back-order notifications, returns, exchanges, gift-giving options, and real-time service. With Oracle Retail Order Administration Cloud Service, you can leverage customer information more effectively throughout the transaction and as part of marketing, merchandising, order taking, and customer service efforts. Easily access and adjust the order, and quickly communicate the new order information to customers while keeping operations running efficiently.

Oracle Retail Order Orchestration Cloud Service

Provide a view of real-time inventory across the enterprise and leverage a rules-based shopping engine to determine the optimal and most profitable fulfillment location. Oracle Retail Order Orchestration Cloud Service routes orders to fulfillment locations upon placement, and retailers receive status updates such as order rejections, cancellations, and shipment notifications. No time is lost fulfilling orders and servicing customers with this extended visibility.

Build richer payment experiences with EFTConnect Cloud Service

Build your partner ecosystem and offer new payment services that set your institution apart. Oracle Retail EFTConnect Cloud Service provides an agile and open architecture that empowers retailers to innovate payments with a suite of comprehensive APIs and removes Oracle Retail Order Administration Cloud Service from the costly and frequently changing Payment Application Data Security Standard (PA-DSS).


Oracle Retail Store Inventory Operations ensures accurate inventory

Enterprisewide visibility to stores’ inventory position

Connect in real time to third-party solutions and technologies that update inventory such as RFID, fresh item management solutions, or electronic shelves. These prebuilt integrations and open connection points eliminate the need for nightly batch processing and delays in sharing of real-time inventory availability. With real-time access to store inventory data across the organization, business decisions are based on accurate, real-time information.

Optimize store associate operations to support accurate inventory

Drive efficiency and automation for your associates both on the shop floor as well as in the backroom. Provide a simple, predictable, and repeatable set of processes for managing discrete real-time perpetual inventory.

Support in-store associate mobility and flexibility

Provide a mobile workflow and access to the store associate to execute all inventory-related processes throughout the shop floor and backroom. Intuitive dashboards provide store management the tools to monitor and correct inventory events in real time.


CX Commerce drives conversions and loyalty

Boost sales with personalized, omnichannel ecommerce

Enrich your customers’ digital shopping experience with a unified ecommerce solution that leverages data from your CRM and back-office systems. Oracle B2C Commerce drives conversions and loyalty whenever and wherever your shoppers want to engage with your brand.

Increase IT agility

Easy-to-use drag-and-drop tools enable you to curate and personalize your shoppers’ omnichannel ecommerce experiences.

Lower total cost of ownership

Use interactive dashboards and data visualizations—that take real-time insights from every customer engagement—for greater visibility into your shoppers’ wants and needs.

Convert more shoppers

Connect every aspect of ecommerce to deliver personalized experiences that engage customers across all buying cycles at the right moment on the right channel.

Unify channel strategies

Connect shopper and company data with a seamless dataflow between your contact center, marketplace, and in-store POS applications.


Oracle Retail Data Store helps leverage retail data

Oracle Retail Data Store is a low-cost, low-code environment that enables retailers to innovate, take control of their data, and extend the capabilities of their Oracle Retail cloud services.

Oracle Retail Data Store is highly scalable and configurable to support the constantly changing retail landscape. It consolidates data on sales, inventory, pricing, promotions, customers, orders, demand, fulfillment, items, suppliers, consumers, and channels to support a retailer’s unique business processes and journeys.

Retail Data Store includes powerful tools to leverage all of this data

  • Oracle Retail Home
  • Oracle Analytics
  • Oracle APEX
  • Oracle REST Data Services


Collect and Receive: Retail gets reimagined with same-day delivery

Reimagine how retail moves with a collection of processes called Collect and Receive, enabled by Oracle Retail Data Store Cloud Service. It lets retailers better serve their customers by understanding how their available inventory should be distributed across the retail estate. Collect and Receive aligns with traditional plan-buy-move-sell processes that tap into the power of data to elevate same-day delivery. With this new capability, Oracle technology, and a partnership with Uber Direct, retailers can gain agility by moving and placing assets, including customers, inventory, and fixtures, across the last mile of the estate that's closest to the point of purchase.


Oracle Retail Payment Cloud Service

Payment processing for retail stores

Payment processing from Oracle just got better. Oracle Retail Xstore Point of Service is now offered with our payment acceptance solution. Oracle Retail Payment Cloud Service provides a fixed rate and competitive pricing model that enables retailers to anticipate exactly how much they’ll pay for each transaction—regardless of the payment method. There are no additional service or convenience fees or monthly minimums.

The service runs on Oracle Cloud Infrastructure (OCI), so it has high security standards, end-to-end encryption, and compliance with the Payment Card Industry Data Security Standard (PCI DSS). When integrated with Oracle Retail Xstore Point of Service and Oracle MICROS hardware, the service provides retailers with a complete platform from payment acceptance through processing.

Why make Oracle your payment processor?


Contactless payments
Let customers pay how they choose: debit or credit card, Apple Pay, Samsung Pay, or Google Pay.

No hidden service fees
Unlike with other merchants or payment processors, Oracle Retail Payment Cloud Service fees are fixed, with no hidden service or convenience fees.

Month-to-month terms
We earn your business monthly by offering flexible terms and no annual contract.

One support team
With Xstore Point of Service and Oracle as your payment processor, you have a single support team 24/7/365.

Secure and reliable
Oracle Retail Payment Cloud Service is secure, routes transactions through end-to-end encryption, and is PCI DSS-compliant.


Related retail omnichannel resources

5 ways platforms help retailers achieve improved outcomes

With artificial intelligence and machine learning at the core, Oracle’s platform for modern retail delivers a complete set of mission-critical solutions and cloud services that enable retailers to gain the insights and agility to attract and retain customers at every touchpoint.

Read the full perspective from IDC

Leverage the power of the Oracle Retail Reference Model community

Accelerate speed to value by streamlining your implementation using best practice process models, architectural diagrams, and a retail glossary derived from more than 5,000 retail customers across 96 countries.

Gain knowledge with the Retail Reference Model

Stores and Commerce Learning Subscription

Oracle offers speed to value with on-demand digital learning. You can build individual competencies that maximize usage of the Oracle Retail stores and commerce solutions. Available 24/7 with self-paced learning guides and detailed microlessons with step-by-step demonstrations.

Explore on-demand training materials

Why consider an omnichannel capability review?

Leverage Oracle’s methods, tools, and extensive experience across diverse retail sectors and geographies. Oracle Retail’s omnichannel capability review is designed to serve as a starting point for you to review and assess the state of your omnichannel operations and identify opportunities for optimization through an engagement with the Oracle Retail omnichannel team.

Request a capability review (PDF)

What is omnichannel?

Create an omnichannel strategy that provides a seamless shopping experience across all channels.

Define your strategy

Get started with omnichannel and stores


Contact Oracle Retail

Reach out to discuss the next steps with a retail solution expert.


See the Oracle Retail RACK

Explore research, reports, webinars, and more that can help you better understand the power of Oracle Retail products.


Connect with the Oracle Retail community

Led by retailers like you, licensed customers meet regularly to share best practices and build networks.


Subscribe to the Oracle Retail Blog

Enjoy relevant articles and customer stories from the Oracle Retail community.