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Protect Every Advertising Dollar and Launch Campaigns with Confidence

Protect against fraud while ensuring your ads are in-view and appearing alongside safe and relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety.

Key Benefits

 

Drive optimal ad exposure.

Make the most of your ad placements with granular viewability reporting that reveals whether an ad was seen, heard, or engaged with.

 

Retain trust while scaling reach.

Benefit from keyword-based, contextual brand safety protection from Oracle Data Cloud.

 

Gain unprecedented control.

Leverage pre- and post-bid solutions to gain a 360-degree view of campaign performance and identify opportunities for improvement.

 

Move from cautious to confident.

Steer ads away from bots, and prevent invalid display and video impressions in real time with Moat, Oracle’s MRC-accredited solution for invalid traffic.

Centro quote

“We love and adore Oracle Data Cloud [Grapeshot] performance. I basically put it on every plan, every chance I get.”

—Senior Programmatic Buyer, Centro

Not Your Average Brand Safety Story

VICE Achieves Brand Suitability with Oracle Data Cloud

VICE Achieves Brand Suitability with Oracle Data Cloud

VICE recognized that not all content may be deemed suitable for a brand’s message. That’s why they partnered with Oracle Data Cloud to develop Keyword Blocklist, a contextual, brand-safety solution to target media in brand-suitable environments.