검색 결과가 없습니다

검색어와 일치하는 결과가 없습니다.

원하시는 정보를 찾는 데 도움이 되도록 다음을 시도해 보십시오.

  • 검색에 사용하신 키워드의 철자가 올바른지 확인하십시오.
  • 입력한 키워드에 동의어를 사용하십시오. 예를 들어 “소프트웨어” 대신 “애플리케이션”을 사용해 보십시오.
  • 아래에 표시된 인기 검색어 중 하나를 사용해 보십시오.
  • 새로운 검색을 시작하십시오.
인기 질문

AI – Marketing’s New Best Friend

Potential, Application and Implementation of AI in Marketing

Artificial Intelligence (AI) is everywhere ─ and nowhere.The gap between ambition and achievement seems vast, discover the potential, application and implementation of AI in an innovative marketing environment.

From garbage to gold

Let’s start at the beginning. You’re looking to deliver a gold standard customer experience (CX), and how this delivers ROI, every day. So, let’s think of simple, but fundamental, gold service CX.

Buying shoes in-store you’re met with a friendly smile, which says, “Welcome, feel free to browse, but I’m here if you need me.” You can’t decide between two pairs: the salesperson appears on cue, asks killer questions and gives great advice. Now you find exactly what you’re looking for and are so impressed, you buy both and come back for more. Kerching!

Switch to many digital experiences and CX is less satisfying than gold: assaulted by prompts; no advice; and bombarded across the wrong channels with the wrong products at the wrong times with the wrong messages. Frustrated, you buy nothing and bin the brand.

The difference? Gold is based on the salesperson’s ability to read behaviour. Bad experience comes from inflexible rules ─ trying to replicate human intelligence with dumb technology.

 

“The gap between ambition and achievement seems vast, discover the potential, application and implementation of AI in an innovative marketing environment.”

Artificial intelligence ─ human experience

The solution is marketing technologies that harness data to achieve goals. Machine Learning, Blockchain, the Internet of Things (IoT) and AI are converging on marketing innovations that read a digital customer like the instore sales person ─ analysing behaviour to understand preferences. Smart, automated marketing technologies, will:

  • Greet customers with a smile that says, “Welcome, browse, but we’re here if you need us.”
  • Appear on cue with great advice based on personal understanding.
  • Inspire purchases, brand loyalty and advocacy.
  • Measure, visualise and prove the “Kerching!” of marketing ROI.

The first step is to look at where ─ honestly ─ your marketing gives a poor experience and how AI can turn it to gold. In the next blog, we’ll look at the technologies that will get you there.

Explore the technologies that will get you there