Prodesa ups conversion rates by 5% with Oracle CX solutions

Colombian real estate developer Prodesa uses Oracle Eloqua and Oracle Sales to monitor performance in real time, from any device.


Oracle’s solutions allow us to have more efficient and reliable processes. Since we’ve implemented Oracle at Prodesa, the effectiveness of the leads has led to a 5 percent increase in the conversion rate.

Andrés GarcíaCommercial Manager, Prodesa

Business challenges

Prodesa is a Colombian company with 30 years of experience in comprehensive real estate development projects. The company builds and offers housing for social interest housing (vivienda de interés social, or VIS, in Spanish) and non-VIS segments, making it possible for more than 45,000 families to achieve the dream of owning a house. Prodesa currently has projects in Bogotá, La Sabana, Girardot, Ibagué, Villeta, Cartagena, Barranquilla, and Soledad.

As the company registered national growth and expansion, it faced the challenge of providing a better, easier customer experience, as well as maximizing the productivity of its team. That’s why Prodesa started a technological transformation that included Oracle Sales and Oracle Eloqua Marketing Automation solutions to support the management and evolution of its digital marketing strategy.

Oracle has been absolutely critical for Prodesa in our process of becoming leaders in innovation in the construction industry, and an important benchmark in the real estate industry.

Andrés GarcíaCommercial Manager, Prodesa

Why Prodesa Chose Oracle

Prodesa evaluated leading vendors in Colombia but chose Oracle because of Oracle’s track record and experience.

This strategic alliance was motivated by Prodesa’s decision to accelerate its digital transformation with the help of a world-class provider that could guarantee constant innovation, consulting services, and reliable support. The Colombian company also concluded that Oracle would help to implement automation solutions in sales and marketing, a perfect combination to meet the company’s business growth goals.


Implementing Oracle solutions increased the effectiveness of Prodesa leads by 5 percentage points, which has been reflected in sales growth.

According to Prodesa Commercial Manager Andrés García, Oracle Eloqua’s solutions and Oracle Sales have allowed the company to develop more effective marketing and commercial strategies, with a 360-degree view of customers and optimized interactions with future buyers, either onsite or via digital channels.

Oracle solutions also enable Prodesa’s management team to monitor campaign performance and lead generation in real time, from any device. Prior to these solutions, it took the company much longer to deploy and analyze digital campaigns. There was also a manual component in the business process. The processes are now more efficient and reliable, and that, along with hard work in other areas, has led Prodesa to become one the 10 largest construction companies in the country and a leader in digital innovation in Colombia.


As an expert partner in customer experience solutions, Imagine CX provided the methodology that made it possible to develop an agile and robust project. Imagine’s experience in business strategies and project implementation with Oracle technology allowed Prodesa to have a world-class system that is tailored to the company’s business needs.

게시일:August 27, 2021