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Oracle Contextual Intelligence provides prebid contextual advertising and brand safety solutions to advertisers, publishers, and platforms. The technology crawls and categorizes desktop and mobile webpages, matching them to contextual segments for use in digital advertising campaigns.
Improve your campaigns: find suitable, brand-safe environments with contextual intelligence.
Access industry-standard brand and custom brand safety categories to increase transparency and baseline control of any campaign. Protect your brand equity and deliver your message in environments that exclude risky content in categories, such as firearms, crime, drugs, obscenity, death, hate speech, and more.
Bridge the divide between risk and opportunity to find environments that align with brand missions, themes, seasons, and consumer behaviors. With 250 editorially curated categories readily available to activate across major demand-side platforms (DSPs), you can engage with the audiences that drive better campaign outcomes. And because context isn’t one size fits all, we offer unlimited, custom brand safety categories so you can tailor your context strategy to suit the nuances of your specific brand.
Avoid wasted ad spend with a comprehensive view of programmatic threats, such as fraud and invalid traffic. Available in all major DSPs and the CTV Television Network in Canada, Moat lets marketers filter out pages and threats that are most likely to attract fraud. By preventing invalid display and video impressions in real time, you can measure viewability to ensure that every impression counts.
See how Disneyland Paris used Oracle’s contextual solutions across their display and video campaigns to reduce cost per acquisition and increase conversions.
With standard and custom brand-safety solutions, you can be confident that your campaigns are protected from unsafe content.
Implementing a solution that analyzes all the words on the page means you avoid blocking safe content, to support publishers while maintaining brand safety.
Use contextual insights to inform campaign planning by understanding trending topics and when people engage with content.
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AdTech 업계에서 가장 혁신적인 리더들과 함께 커리어를 쌓으십시오.
디지털 이벤트에서 캠페인 ROI를 극대화하기 위한 주요 전략을 알아보십시오. IVT 탐지, 브랜드 안전, 주의 분석 등과 같은 오늘날 가장 시급한 주제에 대한 정보를 얻으십시오.
Moat을 사용하여 모든 캠페인에 보여지는 관심도를 측정하고 관심을 유도하는 방법을 알아보십시오.
영업, 지원 및 기타 질문이 있으면 직원에게 문의하십시오.