Modern marketers collect and analyse huge amounts of data to improve customer engagement, with the goal of boosting sales conversions, retention and loyalty. Organisational silos can lead to this data being fragmented and not provide any actionable intelligence for personalisation.
Discover how brands like ShopBack, NEC Corporation and Australian Red Cross LifeBlood create seamless user experiences with connected data and insights.
Six brands. One story.
80% reduction in cost per trial, 20% better conversion & 1500x increase in trials issued saw Bausch+Lomb’s marketing transformation pay off in 10 months. Here’s how they did it.
Ever wondered how successful CEOs use CX as a differentiator in delivering business outcomes? Listen to real life examples from Shalini Warrier, Executive Director, Federal Bank.
Oracle Advertising and Customer Experience (CX) received the highest possible score by Forrester.
The right CDP means nothing is out of reach, like increased customer satisfaction, brand loyalty, and greater customer lifetime value. Here is why CDPs are the new MVP (most valuable platform).Get the guide (PDF)
The consumer’s expectation is to have a friction-free customer experience, despite an increasing amount of channels and touchpoints that rely on complex business operations. This report shows how CDPs make that experience possible.Read the report (PDF)
Speed past your competition by doing what has never been done before. Hear Oliver Hughes share how Red Bull Racing Honda does what no one else will, and quite literally laps the competition; even in marketing.Listen to the podcast (Audio)
CDPs take data from all the sources, unifies it and stores it for as long as you want, and creates a complete customer profile for each of your customers. Enter the world of CDPs with this introductory video.
CDPs work with DMPs to provide real-time information to you on what your customers are doing outside your brand, so you can make real-time decisions for your campaigns. Watch to learn how this works.
Understand customer needs in real time by connecting CRM and back-office data to create unique customer profiles.
Maintain accurate, actionable customer profiles by linking individual identities across devices, channels, and domains.
Engage customers in the moment with real-time behavioral insights powered by artificial intelligence and machine learning.
Deliver consistent, personalized experiences throughout the customer journey on their preferred channels.
ShopBack, a loyalty and discovery platform with over eleven million members across eight countries in the Asia-Pacific region, selected Oracle Unity to unify its customer data and deliver a personalized service to its customers.
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