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Know your customers and predict their needs

Add value to the experiences you create with Oracle Unity Customer Data Platform. In this guide, learn how a CDP bridges siloed data to create a single, 360-degree view that helps deepen your understanding of customers and meet them where they are.

Know your customers and predict their needs
The Forrester Wave for Digital Experience Platforms (DXP) 2021 The Forrester Wave for Digital Experience Platforms (DXP) 2021

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Essential Strategies for Cross-Channel Marketing

Engage customers across every channel with a single customer view

In today’s marketing world, customers dictate the terms and times that they interact with brands. 60% of customers now have higher expectations of their digital experience than ever before. Discover the power of cross-channel marketing.

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Essential Strategies for Customer Loyalty Marketing

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Know which content and offers will propel prospects through the buyer’s journey and build customer loyalty. Here are five steps to getting started with customer loyalty marketing.

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Essential Strategies for Personalised Marketing

Personalise experiences with connected customer data

Exceeding customer expectations is more critical now than it has ever been. Marketers need to gain an understanding of the context of every interaction across each customer’s journey—a journey that spans time, channels, context, and devices. Here is how brands can connect with customers by using data and insights to create campaigns that resonates.

B2B Marketing: Go further with Marketing automation (PDF)
B2C Marketing: Personalised Marketing in the Experience Economy (PDF)

Brands that have created connected experiences

Acquiring and delighting your next million consumers

80% reduction in cost per trial, 20% better conversion and 1500x increase in trials issued saw Bausch+Lomb’s marketing transformation pay off in 10 months. Here’s how they did it.

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Red Bull Racing Honda teams up with Oracle for an unrivaled fan experience

Formula 1 fans get the inside track on the Red Bull Racing Honda team’s performance through real-time stats, insights, and personalised experiences powered by Oracle B2C Marketing.

Oracle Unity Customer Data Platform interactive demo

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Oracle Unity Customer Data Platform Interactive Demo

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