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Create meaningful relationships with your customers that extend beyond transactional interactions. Oracle CrowdTwist Loyalty and Engagement helps you build emotional connections with your customers and cultivate brand advocates and communities. New innovations add deeper integrations between Oracle CrowdTwist and the Oracle Advertising and CX suite that provide richer customer data, better ways to communicate, and more flexible tools for managing and redeeming award points.
With a two-way connection between CrowdTwist Loyalty and Engagement and Unity Customer Data Platform, you can activate personalized campaigns to members of your loyalty program based on their loyalty status, shopping behavior, or preferences collected through polls and quizzes. Connecting loyalty data with marketing, ecommerce, service, and billing data allows you to develop more precise audiences and more targeted campaigns and programs.
Unity’s extensive profile data enables you to expand member profiles to better personalize loyalty programs.
Expand your loyalty programs to improve engagement by allowing members to form households. Loyalty program members can pool points with their family and friends to redeem rewards faster. For example, book club members can pool their loyalty points to buy more books.
With loyalty households, you can capture additional customer data around household behavior and engagement to build stronger loyalty programs.
Reward your most valuable customers with targeted programs.
Insert customer spend and engagement data from CrowdTwist Loyalty and Engagement into Oracle Responsys Campaign Management to improve targeting and conversion. With real-time customer loyalty and engagement data, you can target your most engaged customers with VIP campaigns and offers through Responsys.
Match offers to customer preferences in real time for more targeted marketing campaigns. New, actionable data and seamless integration helps you deliver highly personalized campaigns that drive greater loyalty.
Define strategic brand partners who can award program points for ecommerce transactions and offer valuable partner rewards and benefits for improved customer engagement and continued loyalty. Develop joint loyalty marketing campaigns with your partners with bill-back reporting and extensions to your partners' website, store, and other owned channels.
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