What is revenue performance management? It’s when a company identifies revenue drivers, rigorously measures their performance, and then pulls the key marketing levers to optimize topline growth.
Each year, various business magazines ceremoniously unveil their Fastest Growing Companies lists. The companion profiles typically attribute the catalyst to broad and amorphous differentiators like leadership, innovation, and culture.
The truth is far more specific.
Over the past few years, Oracle has studied the revenue performance of a wide range of companies. We have identified a small group of companies that consistently outperform and outcompete their peers.
It’s not luck. These companies use Revenue Performance Management.
Revenue Performance Management (RPM) is a systematic approach to identifying the drivers and impediments to revenue, rigorously measuring them, and then pulling the economic levers that will optimize marketing ROI and top line growth.