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The Future of CRM:
Engineering Better Experiences
Monday, September 20, 2021
3:30 p.m. PT / 6:30 p.m. ET / 7:30 p.m. BRT
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Join Larry Ellison as he unveils innovations in marketing and sales automation
Marketers and sales organizations are dogged by complex, manual, error-prone processes that delay pipeline-generating activity.
On September 20, Oracle ushers in a new era of automation, erasing the boundaries between marketing and sales in CRM systems that prevent companies from growing sales and revenue.
Don’t miss this announcement from one of the most disruptive voices in the industry. Join to learn about the future of CRM for marketers and sales teams.
Featured speakers
Larry Ellison is chairman of Oracle Corporation and chief technology officer. He founded the company in 1977 and served as CEO until September 2014. He also races sailboats, flies planes, and plays tennis and guitar.
Rob Tarkoff joined Oracle in 2018 to lead Oracle Customer Experience (CX) Cloud product and strategy across marketing, sales, commerce, and service. His goal is to build products that help companies succeed in the Experience Economy.
Tarkoff spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as president and CEO of Lithium Technologies, he created the leading software in online communities. Prior to that, Tarkoff ran the Digital Enterprise business for Adobe.
Tarkoff holds a BA in political economy from Amherst College and a JD from Harvard Law School.
Ariel Kelman is executive vice president and chief marketing officer at Oracle, overseeing Oracle’s entire global marketing strategy.
Most recently, Kelman was vice president of worldwide marketing for Amazon Web Services, where he drove programs to define the company's position in the cloud infrastructure market. Prior to Amazon, Kelman served as vice president of platform product marketing at Salesforce.com.
Kelman holds a BA in economics from the University of California at Berkeley.
Past event highlights
Quarterly Update on Innovations for Advertising and CX (5:21)
Learn how Oracle is investing in purpose-built AI to enable organizations to develop amazing customer experiences.
Responsive Selling in the Experience Economy (2:30)
Oracle Cloud CX offers you the solutions you need to spend more time selling to and servicing your customers.
“Oracle offers a unified enterprise offering that includes ERP, CRM, platform and business intelligence capabilities. Its responsive design within Oracle Sales provides a unified experience for the seller that creates an environment for productivity and efficiency.”
“Oracle has a robust experience platform, with strength in commerce and campaigns...Oracle is a good fit for companies that are looking for a suite of experience capabilities that are pre-integrated into the business objects managed by their Oracle enterprise applications.”
“Oracle demonstrates continuous delivery of innovations, with a focus on proactive and predictive service in the CEC market.”
“Oracle’s modular architecture enables utilities to choose which CX products to deploy and which products to add on later as their strategy develops, while maintaining single customer master data and benefitting from pre-integrated front- and back-office capabilities.”