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Marketing Solutions for Retail

Deliver timely, consistent, and compelling communications to convert browsers to buyers. Oracle Retail’s marketing solutions offer the power of a full retail marketing suite to help you personalize your marketing campaigns, exceed customer expectations, and build customer loyalty.

See retail omnichannel in action

Perry Ellis International drives brand loyalty with a retail CRM
Carrefour increases customer satisfaction and retention with a cloud-based contact center solution
Carmen Steffens adopts Oracle Cloud CX to enhance its online shopping experience

The voice of the customer has become increasingly influential on brand perception and loyalty

Understand your customers and their behavior

Deliver customer-specific insights derived from analysis of segmentation, demographics, market basket, product affinity, and promotion performance to design marketing programs that convert.

Deepen loyalty with a 360-degree customer view

Craft seamless shopping experiences by presenting a single, 360-degree view of your customers across touchpoints. Deepen customer relationships with targeted loyalty and reward programs.

Enrich customer profiles with entrusted company data

Drive more personalized marketing and sales programs by leveraging entrusted company data and real-time signals. Stay informed about your customers’ needs with AI-sourced and human-verified data.

Explore DataFox Data Management

Utilize A/B and multivariate testing to measure marketing strategies

Create optimized customer journeys across websites and mobile apps through testing, personalization, recommendations, and insights.

Explore Maxymiser Testing and Personalization

“Customer Engagement integrated to our legacy systems and allowed us to move to Xstore Point of Service to deliver a superior in-store experience for our customers and associates.”

Luis Paez

Chief Information Officer, Perry Ellis International

Quickly and efficiently produce inspiring and personalized email messages that speak to your customers

Design and launch contextually relevant digital marketing campaigns to reach every consumer.

Explore Responsys Campaign Management

Build relationships with customers beyond the point of service

Connect your largest and most valuable customers with loyalty and reward programs specifically targeted to them. Drive brand-valuable behaviors by activating key customer groups.

Explore CrowdTwist Loyalty and Engagement

Consumer insights and the dimensions of loyalty

Mark Lawrence, Solutions Director, Analytics and Enterprise, Oracle

Learn how retailers can use AI in retail and consider data-driven insights on how targeted consumers respond to given scenarios and offers.

Read the complete post

Find resources and more

Cloud learning

Under the hood of the customer loyalty engine

Our guidebook, Customer Engagement: A New Take on Loyalty, looks at the core features and functions that support a modern retail loyalty solution.

Insights and news

How technology fuels the next level of retail personalization

Learn about three real-life retail business opportunities where using data can help brands build a more personalized shopping experience by targeting offers and promotions.

Share knowledge

Discover how retailers everywhere are leveraging retail technology

Oracle's Retail Asset Community Knowledge (RACK) portal is a treasure trove of material ranging from Oracle Retail customer journeys to global event proceedings and the latest updates on Oracle Retail roadmaps.