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Retail omnichannel journeys continue to evolve and expand with new models of engagement and fulfillment. For most (51 percent) retail consumers, convenience is the number one attribute of a great retail experience, regardless of whether they are shopping online, in-store, or on mobile. (Setting the Bar: Global Customers Experience Trends, 2019).
Executing an individualized retail omnichannel experience requires seamless integration across ecommerce, point-of-service (POS), customer engagement (traditionally CRM), order management, and retail loyalty systems. It also requires real-time inventory visibility to execute buy online pick up in store BOPIS (or curbside), and embedded AI and machine learning to ensure offers are optimized for redemption.
Bottom-line: point solutions won’t cut it in the retail omnichannel environment. Retail omnichannel requires a platform built for modern retail
Deliver personalized and optimized ecommerce experiences at scale.
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Enable real-time, accurate, and accessible store-stock data to execute efficient and effective in-store processes and procedures.
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