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Retired Datalogix Privacy Policy

Note: This privacy policy was retired on November 9, 2016 and replaced with the Oracle Marketing Cloud and Oracle Data Cloud Privacy Policy. View that policy.

Last updated: 25 August 2016
Datalogix has been acquired by Oracle and will soon transition to the Oracle Privacy Policy. View the Oracle Privacy Policy and read your options for opt out and compliance issues under that policy. Please note that the provisions of Datalogix's Privacy Policy below will remain active until the policy transition is complete.

UK residents, view the Datalogix UK privacy policy.

Datalogix UK Limited helps marketers measure the effectiveness of their online marketing and provide the most relevant messaging and offers to consumers.

Datalogix helps marketers address those consumers who are most likely to be interested in their products and services. Our services allow marketers to efficiently provide consumers with the most relevant messaging, special offers, and discounts.

This Privacy Policy describes how Datalogix gathers and uses data to inform its services. The Privacy Policy applies across channels including direct mail, online, and mobile and to the Datalogix website. The Policy does not apply to the practices of third parties.

Datalogix is a member of the Direct Marketing Association ("DMA") and Interactive Advertising Bureau ("IAB"). Datalogix adheres to the Digital Advertising Alliance's ("DAA") Self-Regulatory Principles and Network Advertising Initiative's ("NAI") Code of Conduct.

You may go to Datalogix UK privacy policy to opt out of Datalogix's services.

Notice of the Types of Data Collected

Datalogix receives data from consumer marketing companies and data compilers. This data consists of Personally Identifiable Information ("PII") and Attributes. PII includes name, postal address, and email address. Attributes include demographic and behavioral information, such as past purchases. Datalogix does not collect or use sensitive information such as Social Security numbers, credit card numbers, or banking information.

Datalogix may receive PII (e.g., name, address, email) about you when you provide this information to us through We may use this information to respond to your requests or inquiries. Datalogix may also receive non–PII (e.g., pages viewed, browser type, time and date of visits) from visitors to this website. We may use this data to operate our website, improve visitors' experience to the website, to identify or remediate possible threats to the website's security, and for other operational and management purposes.

How Data is Used

Data is used for various purposes including creating audiences that are grouped together based on shared interests or preferences (e.g., Green Consumers, Sports Fans, and Natural and Organics), and to measure the effectiveness of ad campaigns. Data used to create online audiences is de-identified, helping ensure that neither the ad server nor Datalogix' cookies (see below for more information on cookies) contain any PII.

Datalogix may also collect or receive information about consumers' visits to websites and information regarding advertising exposure ("web log data"). Web log data may include browser type, IP address, type of ad served, and date of ad delivery. This information is used to optimize ad campaigns and measure their effectiveness. Web log data may also be used to provide ads about goods and services that are most likely to be of interest to individuals. Web log data is deleted within 180 days of collection. Datalogix may also work with partners to collect data across browsers or devices to help predict possible relationships between such browsers and devices. We may use these predicted relationships to deliver more relevant advertising across potentially related browsers and devices.

Interest Segments & Access

We create interest-segments (e.g., Travel Enthusiast or Green Consumers) to help our clients and partners tailor their advertising. You may request to receive information concerning interest-segments that may be associated with you by sending a written request to: Datalogix, Attention: Segment Request, Chief Privacy Officer, Oracle Corporation, 10 Van De Graaff Dr., Burlington, MA 01803, United States of America. You may also submit a request (please clearly identify that your request is a "Datalogix Segment Request"). A copy of a state issued photo ID or passport is required to complete your request. Please allow up to 90 days for a response to your request.

Specific Services Provided to Marketers

Datalogix uses data to provide the following specific services:

  • Targeting of direct mail campaigns;
  • Targeting, optimizing and measuring digital (online and mobile) advertising campaigns and websites; and
  • Internal operations, research analysis, and product development.

Disclosures to Third Parties and Onward Transfer

Datalogix may share data as described below:

  • Agents and service providers. Datalogix may share data, including PII, with agents and service providers who work on behalf of or with us to provide some aspects of our services including, for analytical purposes, to measure current campaigns or to inform future campaigns. These agents and service providers do not have an independent right to use or share this information.
  • Partners. Datalogix may share data, including PII, with partners to help provide more tailored advertising and for analytical purposes. Datalogix does not share PII with our Digital Ad Serving partners (an entity without consumer relationships that serves advertising on the websites of others).
  • Affiliates. Datalogix may share some or all of the information in our possession including PII and non-PII with our parent company, any subsidiaries, joint ventures, or other companies under common control.
  • Corporate transfers. If we are involved in the sale or purchase of business assets, we may share your personal data to the prospective seller or buyer for the purposes of that (prospective) sale/purchase;
  • Protection of Datalogix or as required by law. Datalogix may disclose data if we believe that such disclosure is necessary to (a) comply with relevant laws or legal obligations imposed on us, including to respond to requests from public and government authorities outside your country of residence for national security and/or law enforcement purposes; or (b) to protect or otherwise defend the rights, property, or safety of Datalogix or any third party.


You may opt out of Datalogix cookie-based digital online advertising. If you elect to opt out, we will set an Ignore Flag that indicates that you have opted out. When a consumer has opted out from Datalogix cookie-based digital advertising, a browser may still receive ads online from parties other than Datalogix. As with all cookie-based advertising, if you delete cookies, install a new browser, or buy a new computer, you will need to opt out again by coming back to this site. If you wish to opt out of interest-based advertising from other companies participating in the Digital Advertising Alliance go to the DAA Choice Tool. You may also opt out of all Datalogix-enabled advertising across channels including direct mail, online, mobile and analytic products.

You may also opt out of Datalogix's collection of data from mobile applications through settings on your device. In some versions of iOS you may be able to limit "ad tracking" in the Settings menu on your device. Similarly, in some versions of Android you may be able to opt out of interest-based ads by selecting the "Opt out of interest-based advertising" in the Settings menu.


Datalogix uses industry standard technologies including cookies, mobile advertising identifiers or other similar technology. These technologies do not contain any PII (e.g., name, postal address, or email) and expire after 24 months. This is a sample of some of the encoded elements inside of one of Datalogix's technologies:

Cookie: 2008061816021441595310018964 2147484672 3901994752 30084913 122572352 29938063 *

Mobile Advertising ID: AEBE52E7-03EE-455A-B3C4-E57283966239

Health-Related Segments

Datalogix creates syndicated non-sensitive health data segments as part of our services. These groupings include such segments as Allergy Sufferers.


Datalogix does not knowingly collect any information from or provide services for advertising targeted to children under the age of 13.


Datalogix takes steps to help ensure that our data is housed and transmitted securely. We use multiple layers of security, combining: firewall protection, strictly controlled access, and other security measures to help guard against unauthorized use of data.

Data Integrity

Datalogix preserves data in its original form to the extent possible, consistent with any processing that is directed by clients or necessary to fulfill the services requested by clients.

Your California Privacy Rights

Under California law, organizations are required to provide residents of the State of California access to a privacy policy that gives consumers a choice in the use of certain personal information by third parties for marketing purposes.

If you are a California resident interested in exercising your third party disclosure choices please send us a request to opt-out using the form above. You may alternatively contact us via postal mail at:

Chief Privacy Officer, Oracle Corporation
10 Van De Graaff Dr.
Burlington, MA 01803
United States of America

All postal requests must be labeled "California Privacy" on the envelope, post card or subject line. For all requests, please include your name, street address, city, state and zip code. We are not to be responsible for notices that are not labeled, are sent improperly, or do not have complete information.

Cross Border Transfer

Datalogix has been acquired by Oracle. Oracle is a global corporation with operations in over 80 countries and has developed global data security practices designed to ensure that your personal information is appropriately protected. Please note that personal information may be transferred, accessed and stored globally as necessary in accordance with this Privacy Policy.

Oracle complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States. Oracle is also responsible for ensuring that third parties acting as an agent our behalf do the same.

Oracle has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

With respect to personal information received or transferred pursuant to the Privacy Shield Framework, Oracle is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.

Oracle continues to adhere to the underlying European privacy principles of the U.S.-Swiss Safe Harbor for the processing of Personal Information received from Switzerland. To learn more about the Safe Harbor program, and to view our certification, please visit

Dispute Resolution

If you have any complaints regarding our compliance with this Privacy Policy, you should first contact us. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with this Privacy Policy.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at Under certain conditions, more fully described on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. In the event we make material changes that reduces your rights or Oracle obligations under this Privacy Policy, we will post a prominent notice in this section of this Privacy Policy notifying users when it is updated.

Contact Us

Oracle has appointed a Chief Privacy Officer. If you believe your personal information has been used in a way that is not consistent with this policy or your specified preferences, or if you have further questions related to this policy, please contact the Chief Privacy Officer by filling out an inquiry form.

Written inquiries may be addressed to:

Chief Privacy Officer, Oracle Corporation
10 Van De Graaff Dr.
Burlington, MA 01803
United States of America

We appreciate your comments on Oracle's privacy practices.

Corporate Headquarters

Oracle's corporate headquarters are located at:

500 Oracle Parkway
Redwood Shores, CA
94065, USA
Tel: +1.650.506.7000
Fax: +1.650.506.7200

Last Updated: August 25, 2016

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