Abila Reduces Homepage Bounce Rate By 39% With Personalized Content
As target audiences become more segmented, delivering a value-based customer experience becomes more important—and more difficult. Software developer Abila discovered the importance of customer experience as they watched their homepage bounce rate steadily rise to 46%. Abila’s marketing team used marketing automation to better engage customers and improve the website’s content effectiveness.
- Reducing homepage bounce rate
Delivering personalized content to multiple webpage audiences in real time
- Content marketing
- Data management
- Progressive profiling
- Reduced homepage bounce rate from 46% to 7%.
- Improved click through rate to 3%.
- Doubled average time spent on a web page.