Build.com Harnesses Data to Enable More One-to-One Interactions
Build.com is one of the top three online home improvement retailers in North America. Its marketing team is convinced that the savvy use of customer data has helped propel the company into a leadership position.
- Delivering best-in-class customer service
- Shifting from a campaign-centric to a customer-centric approach
- Personalizing email messages based on customer buying habits and behavior
- Cross-channel marketing
- 3x lift in revenue per email.
- 10x lift in unique click through rates.
- 3x lift in open rates.
- 5 hours of time savings per week.