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Success Stories

Caterpillar

Caterpillar Streamlines Lead Generation Process, Improves Lead Quality 

Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. The company principally operates through its three product segments: construction industries; resource industries; and energy and transportation.

Challenges:

  • Capturing leads and delivering them to global dealer network more efficiently
  • Improving the company’s digital marketing ecosystem
  • Effectively presenting and communicating complex technical information for a wide variety of products
 

Solutions

  • Targeting and segmentation 
  • Lead management
  • Campaign management
 

Results 

  • Exceeded lead goals by an average of 120 percent
  • Delivered leads more than 300 percent faster
  • Created new opportunities for enhanced customer engagement
Caterpillar

A leading global manufacturer of construction and mining equipment, turbines, and locomotives used oracle marketing cloud and a third-party app to streamline its lead generation process, reducing its lead delivery time by 300 percent.

Caterpillar

Caterpillar

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