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Success Stories


Cloudera Increases Webinar Marketing Efficiency with Automated Workflows

Webinars have become a staple for hosting virtual meetings and one-to-many educational events. Although webinar technology has made great strides in recent years, marketing these events can still involve arduous manual processes. When Cloudera selected ReadyTalk to host webinars, the company also chose to add the Oracle Marketing Cloud connector for ReadyTalk to increase the efficiency of internal webinar management workflows.



  • Increasing webinar management efficiency
  • Obtaining more control over look and feel of branded communications
  • Customizing workflows and automating end-to-end process


  • Campaign and data management
  • ReadyTalk cloud connector
  • Custom data objects
  • Ready-to-go email templates


  • Built the foundation for scaling webinar registration process.
  • Quadrupled the number of webinar events hosted per month.
  • Drove 7,000 registrations for one top performing webinar.
  • Significantly increased productivity and eliminated manual data entry.

By integrating ReadyTalk with the Oracle Marketing Cloud marketing automation system, Cloudera increased the number of webinars hosted per month 4x.



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