Cvent Coordinates and Repurposes Content for Varying Audiences
Six distinct product offerings. Six distinct audiences. Eight moderator/editors working with more than 50 content writers. Cvent—the world’s largest provider of online event management, meeting site selection, and web survey software solutions—needed a seamless, efficient interface with enterprise reliability to manage all of its disparate marketing content.
- Disparate content managed efficiently
- Various target audiences reached through social media channels
- Overwhelming in-house editors
- Content marketing
- Created 12 targeted e-newsletters.
- Increased total monthly readership to about 125,000.
- Achieved 325% increase in sales-ready leads.
- Expected $1 million in ad sales from blogs.