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Success Stories

Cvent

Cvent Coordinates and Repurposes Content for Varying Audiences

 

Six distinct product offerings. Six distinct audiences. Eight moderator/editors working with more than 50 content writers. Cvent—the world’s largest provider of online event management, meeting site selection, and web survey software solutions—needed a seamless, efficient interface with enterprise reliability to manage all of its disparate marketing content.

 

Challenges

  • Disparate content managed efficiently
  • Various target audiences reached through social media channels
  • Overwhelming in-house editors


Solutions

  • Content marketing


Results

  • Created 12 targeted e-newsletters.
  • Increased total monthly readership to about 125,000.
  • Achieved 325% increase in sales-ready leads.
  • Expected $1 million in ad sales from blogs.
Cvent

“We’ve seen a 60% lift in asset downloads from our Oracle Content Marketing solution.”

Sherrie Mersdorf | Marketing Operations Team Lead, Cvent

Cvent

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