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Success Stories

Dell

Dells Grows and Enhances Marketing Operations with Oracle Marketing Cloud

Dell uses Oracle Marketing Cloud to automate and accelerate the lead generation process by tapping into its customers’ digital body language. Oracle Eloqua helps Dell innovate and achieve its marketing goals everyday with unparalleled speed to market. 

Challenges

  • Growing the customer pipeline
  • Defining target audiences
 

Solutions

  • Cross-channel prospecting campaign with progressive profiling
  • Data management platform
  • Targeting and segmentation
  • Audience analytics
  •  

Results

  • Improved view through revenue on advertising spend by 1,000%.
  • Increased click to visit rate by 15%
Dell

“Oracle Marketing Cloud helps us innovate and achieve our goals everyday, because we are able to cut time down on various manual processes that have happened across the board in Dell as a company”

LAUREN JONES | Campaign Consultant | Dell

Dell

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