Dells Grows and Enhances Marketing Operations with Oracle Marketing Cloud
Dell uses Oracle Marketing Cloud to automate and accelerate the lead generation process by tapping into its customers’ digital body language. Oracle Eloqua helps Dell innovate and achieve its marketing goals everyday with unparalleled speed to market.
- Growing the customer pipeline
- Defining target audiences
- Cross-channel prospecting campaign with progressive profiling
- Data management platform
- Targeting and segmentation
- Audience analytics
- Improved view through revenue on advertising spend by 1,000%.
- Increased click to visit rate by 15%