DENTSPLY Builds Product Buzz Through Social Media Channels
Modern marketers know building social media buzz can often take something special. DENTSPLY International Inc., a leading manufacturer and distributor of dental and other consumable medical device products, accomplished just that, increasing its Facebook audience and building engagement for a key product with its target audience of dental students and alumni.
- Increasing usage of one of its core products among North American dental schools
- Building Facebook followers
- Complying with industry regulations by maintaining a science-based campaign
- Cross-channel, cross-department integrated marketing
- Facebook contest enabled by Oracle Marketing Cloud form
- Increased the number of schools exposed to the product by 650% and delivered an ROI of 168%.
- Boosted Facebook followers by 75%, increased Facebook reach by 9,162%, and increased likes and post clicks by 5,647%.
Acquired hundreds of strong new leads and 75 new positive testimonials.