DocuSign Redefines Process That Yields Revenue Results
When the marketing team at DocuSign was implementing the latest version of Oracle Marketing Cloud, they made an interesting discovery. They did not require more content to run their campaigns like many other organizations. They already had a large number of content creators creating a huge library of assets. What was lacking was an effective structure that would keep their multitude of assets organized.
- Multiple stakeholders running numerous demand generation campaigns
- Needed a consistent yet flexible system for asset organization
- Lacked a scalable marketing automation architecture
- Web-based Campaign Name Generator
- Asset Architectural Consistency
- Organization Enforcement Process
- Surpassed quarterly marketing targets.
- Achieved better lead generation and revenue results.
- Doubled the pipeline, quarter-over-quarter.