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Success Stories

DocuSign

DocuSign Redefines Process That Yields Revenue Results

When the marketing team at DocuSign was implementing the latest version of Oracle Marketing Cloud, they made an interesting discovery. They did not require more content to run their campaigns like many other organizations. They already had a large number of content creators creating a huge library of assets. What was lacking was an effective structure that would keep their multitude of assets organized.

 

Challenges

  • Multiple stakeholders running numerous demand generation campaigns
  • Needed a consistent yet flexible system for asset organization
  • Lacked a scalable marketing automation architecture


Solutions

  • Web-based Campaign Name Generator
  • Asset Architectural Consistency
  • Organization Enforcement Process


Results

  • Surpassed quarterly marketing targets.
  • Achieved better lead generation and revenue results.
  • Doubled the pipeline, quarter-over-quarter.
DocuSign

“Our marketing automation platform implementation is delivering a hugely valuable set of capabilities, programs, content and results. It’s helping yield the best demand generation lead and web revenue results our company has ever seen.”

Dustin Grosse | Chief Marketing Officer, Docusign

DocuSign

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