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Success Stories

Dollar Thrifty

Dollar Thrifty Drives Customer Loyalty and Retention with Email Marketing

Dollar Thrifty is taking advantage of relationship retargeting to address the major challenge that every car rental company faces: Getting people who make a reservation to actually show up. Because if they don’t show up, they don’t pay. For years, Dollar Thrifty e-marketers have been working on ways to increase the number of people who show up at the counter and complete the buying cycle.

 

Challenges

  • Delivering more targeted marketing messages
  • Persuading more customers to show up for their rental car reservations
  • Using customer data to target display ads


Solutions

  • Cross-channel marketing


Results

  • 22% increase in customer pickup rate.
  • 22% increase in revenue.
  • 47x ROI.
DollarThrifty

"Now we use customer data and behavior to target display ads and deliver them when the customer is in the market. This aligns display with our contact strategy and our relationship marketing programs, and makes it easier to optimize.”

Marketing Leader, Dollar Thrifty Automotive Group

Dollar Thrifty

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