Dollar Thrifty Drives Customer Loyalty and Retention with Email Marketing
Dollar Thrifty is taking advantage of relationship retargeting to address the major challenge that every car rental company faces: Getting people who make a reservation to actually show up. Because if they don’t show up, they don’t pay. For years, Dollar Thrifty e-marketers have been working on ways to increase the number of people who show up at the counter and complete the buying cycle.
- Delivering more targeted marketing messages
- Persuading more customers to show up for their rental car reservations
- Using customer data to target display ads
- Cross-channel marketing
- 22% increase in customer pickup rate.
- 22% increase in revenue.
- 47x ROI.