Etraveli Grows Email Revenue 70% By Targeting With Personalized Automation
Etraveli, leading online travel agent in the Nordics, owner of the supersavertravel.se and gotogate.com brands, was looking to take greater advantage of the wealth of data available to them to deliver a better customer experience across multiple channels. Etraveli placed an emphasis on cross-departmental collaboration, bringing together the separate traffic acquisition and CRM teams into one unified digital marketing and automation department to achieve a better customer experience.
- Working structure of silos and lack of collaboration across channel teams
- Lack of personalization and automation in email communications
- Legacy transaction system for emails with no integration with other channels
- Targeted email marketing
- Trigger-based marketing automation
- Focused collaboration with the formation of one digital marketing and automation team
- 70% year on year increase in income from the email channel.
- Reduction in abandoned shopping carts multiplied income seven times.