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Success Stories

Etraveli

Etraveli Grows Email Revenue 70% By Targeting With Personalized Automation

Etraveli, leading online travel agent in the Nordics, owner of the supersavertravel.se and  gotogate.com brands, was looking to take greater advantage of the wealth of data available to them to deliver a better customer experience across multiple channels. Etraveli placed an emphasis on cross-departmental collaboration, bringing together the separate traffic acquisition and CRM teams into one unified digital marketing and automation department to achieve a better customer experience.

 

Challenges

  • Working structure of silos and lack of collaboration across channel teams
  • Lack of personalization and automation in email communications
  • Legacy transaction system for emails with no integration with other channels
 

Solutions

  • Targeted email marketing
  • Trigger-based marketing automation
  • Focused collaboration with the formation of one digital marketing and automation team
 

Results

  • 70% year on year increase in income from the email channel.
  • Reduction in abandoned shopping carts multiplied income seven times.
 
Etraveli

“Oracle Responsys has helped Etraveli strike the right balance between personalization and automation in our email marketing communications. As a result, income from the email channel has grown by 70% year on year.”

Qamyar Ghomi | Director of Digital Marketing and Automation | Etraveli

Etraveli

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