• Products

  • Customers

  • Services & Support

  • Partners

  • Resources

We're Here to Help!

Questions? Give us a call.

Contact Me

Success Stories


Etraveli Grows Email Revenue 70% By Targeting With Personalized Automation

Etraveli, leading online travel agent in the Nordics, owner of the supersavertravel.se and  gotogate.com brands, was looking to take greater advantage of the wealth of data available to them to deliver a better customer experience across multiple channels. Etraveli placed an emphasis on cross-departmental collaboration, bringing together the separate traffic acquisition and CRM teams into one unified digital marketing and automation department to achieve a better customer experience.



  • Working structure of silos and lack of collaboration across channel teams
  • Lack of personalization and automation in email communications
  • Legacy transaction system for emails with no integration with other channels


  • Targeted email marketing
  • Trigger-based marketing automation
  • Focused collaboration with the formation of one digital marketing and automation team


  • 70% year on year increase in income from the email channel.
  • Reduction in abandoned shopping carts multiplied income seven times.

“Oracle Responsys has helped Etraveli strike the right balance between personalization and automation in our email marketing communications. As a result, income from the email channel has grown by 70% year on year.”

Qamyar Ghomi | Director of Digital Marketing and Automation | Etraveli


Related Case Studies


Intuit UK Educates and Engages with Onboarding Email Program

Intuit needed to effectively onboard high volumes of new business clients every week following sign-up to their services.

View Case Study
Aer Lingus

Aer Lingus Revenue Per Email Flies 132% Higher Than Travel Industry Benchmark

Having relied on a batch-and-blast approach to email marketing, Aer Lingus partnered with Oracle Marketing Cloud with the aim of fostering strong and long-lasting relationships with its customer base.

View Case Study

LTI CMO Deploys Marketing Automation to Help Revamp the Function

LTI was looking to modernize its marketing function by taking advantage of the latest marketing technologies

View Case Study