Exact Increases Sales Qualified Leads by 35% with Modern Marketing
Modern Marketing enhances the customer experience with engagement in a mutually enriching, one-on-one dialogue. To support opening up their SaaS portfolio to new markets at a 50% yearly rate, Exact turned to Oracle Marketing Cloud for international campaign rollout, data nurturing, and performance monitoring on one system.
- Facilitating campaign rollout across a growing number of countries, channels, and languages
- Measuring performance by Sales Qualified Leads and Marketing Qualified Leads
- Managing massive lead throughput, benchmark marketing data, and budget forecasting
- Campaign and lead management
- Sales enablement
- Customer lifecycle marketing
- Increased Sales Qualified Leads by 35%.
- Grew subscription and conversion rates by 10–15%.
- Improved collaboration between central and local teams in both sales and marketing.