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Success Stories


Exact Increases Sales Qualified Leads by 35% with Modern Marketing

Modern Marketing enhances the customer experience with engagement in a mutually enriching, one-on-one dialogue. To support opening up their SaaS portfolio to new markets at a 50% yearly rate, Exact turned to Oracle Marketing Cloud for international campaign rollout, data nurturing, and performance monitoring on one system.



  • Facilitating campaign rollout across a growing number of countries, channels, and languages
  • Measuring performance by Sales Qualified Leads and Marketing Qualified Leads
  • Managing massive lead throughput, benchmark marketing data, and budget forecasting


  • Campaign and lead management
  • Sales enablement
  • Customer lifecycle marketing


  • Increased Sales Qualified Leads by 35%.
  • Grew subscription and conversion rates by 10–15%.
  • Improved collaboration between central and local teams in both sales and marketing.

“Great technology fuels great cultural change: that’s what happened with Oracle Marketing Cloud. In less than 12 months, our marketing team turned into a truly international organization with the creative power to change things…and prove it.”

Frank Geldof | Senior Marketing Communications Professional, Exact


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