Flybe Revenues Soar After Optimizing Online Customer Experiences
As a regional airline, Flybe’s competitive marketplace extends to those who prefer to travel by car or train. To maintain a competitive edge, the company decided to test and optimize its digital channels and improve the customer experience to increase booking purchases.
- Optimizing digital channels
- Improving the online customer experience
- Increasing conversion rate
- Testing and optimization
- Increased bookings on scheduled UK flights by 6.9%.
- Generated £8.5 million in annualized incremental revenue.