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Success Stories

Global Retailer

Global Retailer Boosts Customer Engagement with Look-Alike Modeling

Savvy Modern Marketers are turning to automated tools that can help improve messaging—including personalized cross-selling and up-selling—to improve customer lifetime value. A global online retailer saw this opportunity and implemented a strategy to optimize their valuable paid search campaigns.

Challenges

  • Increasing customer engagement and awareness
  • Growing customer lifetime value
  • Improving paid search campaigns
 

Solutions

  • Data management platform
  • Audience analytics
  • Targeting and segmentation
  • Data activation
 

Results

  • Improved front-end customer engagement by 3x.
  • Increased efficiency with reduced cost and cost per action.
  • Improved ROI by 2x.

Global retailer used Oracle’s data management platform (DMP) to create new customer audiences that increased efficiency and customer engagement—driving a 2x lift in ROI.

Global Retailer

Global Retailer

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