Global Retailer Boosts Customer Engagement with Look-Alike Modeling
Savvy Modern Marketers are turning to automated tools that can help improve messaging—including personalized cross-selling and up-selling—to improve customer lifetime value. A global online retailer saw this opportunity and implemented a strategy to optimize their valuable paid search campaigns.
- Increasing customer engagement and awareness
- Growing customer lifetime value
- Improving paid search campaigns
- Data management platform
- Audience analytics
- Targeting and segmentation
- Data activation
- Improved front-end customer engagement by 3x.
- Increased efficiency with reduced cost and cost per action.
- Improved ROI by 2x.