Internetstores Keeps Existing Customers Successfully Engaged with Email Marketing
Selling to existing customers is most profitable: they do not have to be advertised to at a high cost and serve as basis for growth. Nevertheless, existing customers are only open to regular sales when consistently presented with new and tempting offers. E-commerce company internetstores GmbH wanted to better communicate its offers and boost its existing customer business, and looked for a partner to manage the technical implementation of improving its customer dialogue.
- Customers are typically in different stages of the customer lifecycle, and cannot all be served the same content at the same time
- Wide range of online shops, which resulted in different types of customers each with their own individual interests
- Necessity to automate the processes involved in creation and mailing, and to adapt the content to the growing number of mobile customers.
- Cross-Channel Marketing with Oracle Responsys
- Increase of sales with existing customers by 140%
- Significant increase of opening and click-through rates