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Success Stories

Internetstores

Internetstores Keeps Existing Customers Successfully Engaged with Email Marketing

Selling to existing customers is most profitable: they do not have to be advertised to at a high cost and serve as basis for growth. Nevertheless, existing customers are only open to regular sales when consistently presented with new and tempting offers. E-commerce company internetstores GmbH wanted to better communicate its offers and boost its existing customer business, and looked for a partner to manage the technical implementation of improving its customer dialogue.

 

Challenges

  • Customers are typically in different stages of the customer lifecycle, and cannot all be served the same content at the same time
  • Wide range of online shops, which resulted in different types of customers each with their own individual interests
  • Necessity to automate the processes involved in creation and mailing, and to adapt the content to the growing number of mobile customers.
 

Solutions

  • Cross-Channel Marketing with Oracle Responsys
 

Results

  • Increase of sales with existing customers by 140%
  • Significant increase of opening and click-through rates 
 
Internetstores

“With Oracle Responsys, we can target and individually control the number of emails we send. Every customer gets as much mail as he or she wants”

Thomas Sprengler | Director of CRM | Internetstores GmbH

Internetstores

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