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Success Stories

JD Williams

JD Williams Increases Customer Email Conversion 92% with Personalisation

In a multi-channel world, many retailers are finding it a challenge to give customers the relevancy they demand. With a wide-ranging customer base, JD Williams needed a marketing technology partner that would improve segmentation of audience profiles in order to serve more targeted, valuable, and relevant content to customers.

 

Challenges

  • Limited personalisation and upsell targeting
  • Declining click through rates and responder-to-open rates
 

Solutions

  • Market research and customer data review
  • Group segmentation
  • Testing and measurement
 

Results

  • 268% increase in email click through rates.
  • 92% increase in email conversions. 
 
JD Williams

JD Williams increased email click through rates by 268% for automated campaigns by identifying customer preferences to improve personalisation and increase engagement.

JD Williams

JD Williams

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