We're Here to Help!

Contact Me

Success Stories

JD Williams

JD Williams Increases Customer Email Conversion 92% with Personalisation

In a multi-channel world, many retailers are finding it a challenge to give customers the relevancy they demand. With a wide-ranging customer base, JD Williams needed a marketing technology partner that would improve segmentation of audience profiles in order to serve more targeted, valuable, and relevant content to customers.



  • Limited personalisation and upsell targeting
  • Declining click through rates and responder-to-open rates


  • Market research and customer data review
  • Group segmentation
  • Testing and measurement


  • 268% increase in email click through rates.
  • 92% increase in email conversions. 
JD Williams

JD Williams increased email click through rates by 268% for automated campaigns by identifying customer preferences to improve personalisation and increase engagement.

JD Williams

JD Williams

Related Case Studies


Lomax Personalizes Customer Experience with Oracle

Lomax delivers on customer engagement by targeting customers based on individual needs and behaviors and improving the customer experience.

View Case Study
Financial Services

MoneyFarm Banks On Data-Driven Marketing Automation to Boost Results

MoneyFarm wanted to intelligently automate marketing processes to improve customer communications and support its small marketing team.

View Case Study

Babycenter Achieves Mass Personalization with Oracle

Babycenter achieves mass personalization by delivering a personal experience to expectant mothers across email and mobile channels that's aligned with the schedule of the pregnancy.

View Case Study