JD Williams Increases Customer Email Conversion 92% with Personalisation
In a multi-channel world, many retailers are finding it a challenge to give customers the relevancy they demand. With a wide-ranging customer base, JD Williams needed a marketing technology partner that would improve segmentation of audience profiles in order to serve more targeted, valuable, and relevant content to customers.
- Limited personalisation and upsell targeting
- Declining click through rates and responder-to-open rates
- Market research and customer data review
- Group segmentation
- Testing and measurement
- 268% increase in email click through rates.
- 92% increase in email conversions.