• Products

  • Customers

  • Services & Support

  • Partners

  • Resources

We're Here to Help!


Questions? Give us a call.

Contact Me

Success Stories

Lenovo EMEA

Lenovo EMEA Tests Its Way to Higher Response Rates and Greater Revenue

 

Batch-and-blast email marketing tactics couldn’t give Lenovo’s EMEA division the share of voice and brand awareness they needed to compete effectively. So the company wanted to move towards a targeted, personalised approach that would foster long-term relationships, encourage loyalty, and boost sales.

 

Challenges

 
  • Saturated market of competitors
  • Broad, complex target audience of consumers and businesses
  • Increasing difficulty of breaking through inbox clutter


Solutions

  • Cross-channel marketing


Results

 
  • 84% increase in open rate.
  • 136% lift in response rate.
  • 100% increase in revenue attainment.
Lenovo

“An effective email campaign is the best instrument we have to keep front of mind with our customers. The ability to send them truly relevant and timely messages has directly resulted in a significant uplift in revenue; demonstrating a true impact on business performance.”

Chloe Jones | EMEA Email Marketing Specialist, Lenovo

Lenovo EMEA

Related Case Studies

Telecommunications
o2

O2 needed to change perceptions among business decision makers to be seen as a strategic business partner rather than just a mobile network provider.

Technology
Intuit

Intuit UK Educates and Engages with Onboarding Email Program

Intuit needed to effectively onboard high volumes of new business clients every week following sign-up to their services.

View Case Study
Retail
Internetstores

Internetstores GmbH wanted to grow its business with existing customers. They partnered with the Oracle Marketing Cloud to increase sales through email marketing in this strategically important segment.