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Success Stories

Lenovo EMEA

Lenovo EMEA Tests Its Way to Higher Response Rates and Greater Revenue

 

Batch-and-blast email marketing tactics couldn’t give Lenovo’s EMEA division the share of voice and brand awareness they needed to compete effectively. So the company wanted to move towards a targeted, personalised approach that would foster long-term relationships, encourage loyalty, and boost sales.

 

Challenges

 
  • Saturated market of competitors
  • Broad, complex target audience of consumers and businesses
  • Increasing difficulty of breaking through inbox clutter


Solutions

  • Cross-channel marketing


Results

 
  • 84% increase in open rate.
  • 136% lift in response rate.
  • 100% increase in revenue attainment.
Lenovo

“An effective email campaign is the best instrument we have to keep front of mind with our customers. The ability to send them truly relevant and timely messages has directly resulted in a significant uplift in revenue; demonstrating a true impact on business performance.”

Chloe Jones | EMEA Email Marketing Specialist, Lenovo

Lenovo EMEA

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