LifeSize Fills the Pipeline with a Persona-Based Content Strategy
When LifeSize was preparing to rebuild their global corporate website, Megan Lueders, Vice President of Worldwide Marketing, realized it was the perfect opportunity to develop a modern content strategy.
- No content strategy to organize and manage content
- No buyer personas
- Inability to track content effectiveness
- Content Strategy, Buyer Personas, and New Website
- Targeting & Segmentation
- Lead Scoring
- 24% increase in conversion rates from prospects to opportunities.
- 25% increase in conversion rates from opportunities to sales.
- Ability to develop more relevant content.
- More effective, targeted nurturing programs.