• Products

  • Customers

  • Services & Support

  • Partners

  • Resources

We're Here to Help!


Questions? Give us a call.

Contact Me

Success Stories

LifeSize

LifeSize Fills the Pipeline with a Persona-Based Content Strategy 

When LifeSize was preparing to rebuild their global corporate website, Megan Lueders, Vice President of Worldwide Marketing, realized it was the perfect opportunity to develop a modern content strategy.

Challenges

  • No content strategy to organize and manage content
  • No buyer personas
  • Inability to track content effectiveness
 

Solutions

  • Content Strategy, Buyer Personas, and New Website
  • Targeting & Segmentation
  • Lead Scoring
 

Results

  • 24% increase in conversion rates from prospects to opportunities.
  • 25% increase in conversion rates from opportunities to sales.
  • Ability to develop more relevant content.
  • More effective, targeted nurturing programs.
 
LifeSize

“We can attribute much of our marketing efficiencies to the Oracle Marketing Cloud. It has truly evolved into a robust platform that has enabled us to better align our sales and marketing processes and initiatives.”

Megan Lueders | Vice President, Global Marketing, LifeSize, a division of Logitech

LifeSize

Related Case Studies

Telecommunications
Telstra

Telstra Connects the Complete Customer Journey with Oracle

Telstra uses Oracle Marketing Cloud to move beyond campaigns to create and deliver relevant communications along the complete customer journey in a programmatic process supported by Oracle's value-added services.

View Case Study
Telecommunications
Vodafone

Vodafone Creates Ongoing Conversations with Oracle

Vodafone creates ongoing dialogues with customers by focusing on one-to-one conversations in real time that create deeper relationships.

View Case Study
Technology
Avaya

Avaya Achieves a Global View of Data With Oracle Marketing Cloud

Oracle Marketing Cloud services allow Avaya to harness the power of multi-channel communications with the agility to expertly track data segments through to conversion.

View Case Study