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Success Stories

LifeSize

LifeSize Fills the Pipeline with a Persona-Based Content Strategy 

When LifeSize was preparing to rebuild their global corporate website, Megan Lueders, Vice President of Worldwide Marketing, realized it was the perfect opportunity to develop a modern content strategy.

Challenges

  • No content strategy to organize and manage content
  • No buyer personas
  • Inability to track content effectiveness
 

Solutions

  • Content Strategy, Buyer Personas, and New Website
  • Targeting & Segmentation
  • Lead Scoring
 

Results

  • 24% increase in conversion rates from prospects to opportunities.
  • 25% increase in conversion rates from opportunities to sales.
  • Ability to develop more relevant content.
  • More effective, targeted nurturing programs.
 
LifeSize

“We can attribute much of our marketing efficiencies to the Oracle Marketing Cloud. It has truly evolved into a robust platform that has enabled us to better align our sales and marketing processes and initiatives.”

Megan Lueders | Vice President, Global Marketing, LifeSize, a division of Logitech

LifeSize

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