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Success Stories

Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

For more than 50 years, Lojas Colombo has been a dominant retailer in southern Brazil. The company’s success hinged on a single idea: establish and maintain strong customer relationships. This strategy enabled the company to cultivate a customer base of 2.3 million contacts. Then Lojas Colombo decided to expand its presence in the region and looked for a partner to help implement a marketing automation lifecycle program.

 

Challenges

  • Growing e-commerce customer base
  • Strengthening customer loyalty
 

Solutions

  • Cross-channel marketing
  • Content marketing
  • Social marketing
  • Targeting and segmentation
 

Results

  • Generated 80% of web traffic from recurring customers.
  • Improved engagement levels, such as open rates of up to 2.9x the market average.
  • Attained 20x to 55x revenue from automated campaigns versus regular broadcast emails.
Lojas Colombo

Eighty percent of Lojas Colombo’s web traffic is generated from recurring customers.

Lojas Colombo

Lojas Colombo

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