Mercury Insurance Personalizes Quote Funnel to Drive Conversions by 56%
Mercury Insurance is a multiple-line insurance organization that offers a diverse product portfolio, including personal auto, homeowners, business, and mechanical breakdown insurance. In an effort to drive profit margins in a crowded marketplace, Mercury needed to implement a personalization program to gain a better understanding of each website visitor’s unique needs.
- Implementing a successful personalization program
- Optimizing the quote funnel to drive profit margins
- Testing and optimization
- A/B web testing
- Segmentation and personalization
- Generated 19.9% conversion rate across the board of the Basic insurance package.
- Achieved 56% conversion rate uplift with visitors in a specific micro-segment.
- Attained 44% conversion rate uplift with visitors who recently had been in an accident.