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Success Stories

Mercury Insurance

Mercury Insurance Personalizes Quote Funnel to Drive Conversions by 56%

Mercury Insurance is a multiple-line insurance organization that offers a diverse product portfolio, including personal auto, homeowners, business, and mechanical breakdown insurance. In an effort to drive profit margins in a crowded marketplace, Mercury needed to implement a personalization program to gain a better understanding of each website visitor’s unique needs.

 

Challenges

  • Implementing a successful personalization program
  • Optimizing the quote funnel to drive profit margins
 

Solutions

  • Testing and optimization
  • A/B web testing
  • Segmentation and personalization
 

Results

  • Generated 19.9% conversion rate across the board of the Basic insurance package.
  • Achieved 56% conversion rate uplift with visitors in a specific micro-segment.
  • Attained 44% conversion rate uplift with visitors who recently had been in an accident.
 
Mercury Insurance

Mercury Insurance generated a 19.9% conversion rate of the Basic insurance package after implementing a personalization program.

Mercury Insurance

Mercury Insurance

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