• Products

  • Customers

  • Services & Support

  • Partners

  • Resources

We're Here to Help!


Questions? Give us a call.

Contact Me

Success Stories

MoneySuperMarket

MoneySuperMarket Achieves an Immediate Increase in ROAS

Like most other large-scale marketers, MoneySuperMarket knew a lot about their audience. But until recently, they were unable to turn insights into marketing action on a regular basis. They knew they needed to better leverage their audience intelligence from offline data, online site data, and search keywords to drive immediate targeting and results from their digital efforts.

 

Challenges

  • Taking effective action on insights about the audience
  • Making better use of online, offline, and search keyword data
  • Getting faster, better results from digital efforts


Solutions

  • Data management and activation


Results

  • Drove an immediate 33% increase in attributed revenue versus spend.
  • Built a custom data classification that includes 2,000 targeting attributes.
MoneySuperMarket

“I cannot be more pleased with the innovative platform capabilities, the data marketing know-how, and the forward-thinking strategies that come with the brand. Big data marketing is a competitive asset and I look forward to extending the use of the solution in every area of our business to drive more return from our marketing dollars.”

Darren Bentley | Head of Performance Media, MoneySuperMarket

MoneySuperMarket

Related Case Studies

Technology
Juniper Networks

Juniper Networks Achieves Marketing Visibility with Oracle

Juniper Networks uses Oracle Marketing Cloud to create a streamlined and consistent customer experience with closed loop reporting and visibility across multi-touch campaigns from MQLs and pipeline to revenue for this global networking company.

View Case Study
Financial Services
Aldar Properties

Aldar Properties worked with Oracle Marketing Cloud across the business to design a rapid response program that integrated data collection and created a tailored multichannel to increase conversions.

Retail

Global Retailer Boosts Customer Engagement with Look-Alike Modeling

Global online retailer implements strategy to optimize paid search campaigns and improve customer engagement and lifetime value.

View Case Study