PropertyGuru Targets Agents and Consumers with Engaging Campaigns
Spurred by Singapore’s property boom as well as people’s frustrations in using classified ads to find homes, PropertyGuru was launched to provide a smarter, more intuitive online channel for home seekers to find their ideal property. PropertyGuru aims to continue growing their customer base through a two-pronged marketing strategy targeting consumers and agents. But until recently, PropertyGuru was relying on an array of disconnected marketing solutions and sending out ad hoc emails—with little insight into their effectiveness.
- Motivate and engage real estate agents
- Target specific segments of the consumer market rather than batch and blast
- Gain a better view of email campaign effectiveness
- Cross-channel marketing
- Achieved a 40% open rate and 4% click through rate on one agent-facing campaign.
- Provided agents with personalized recommendations for improving performance.
- Gave marketers comprehensive data on campaign performance.