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Success Stories

Realestate.com.au

Realestate.com.au Moves from Guessing to Understanding How to Best Engage Customers

Gone are the days of guessing how and when to talk to your customers. When realestate.com.au first partnered with Oracle Marketing Cloud, they were using a batch-and-blast approach to communicate with their community and as a result had an extremely disengaged database. By shifting their marketing strategy to focus on core segments and associated behaviours—buyers, sellers, and renters—Australia's largest property site was able to successfully engage their customers through personalised communications.

 

Challenges

 
  • Limited view of customer behavioural and lifecycle data
  • Tactical approach to sending email
  • Little to no use of personailsation of communications


Solutions

 
  • Mapping customer behavioural data to better inform marketing decisions 
  • Realignment of the marketing team to focus on strategic customer communication
  • Testing of email content to measure and optimise customer engagement


Results

 
  • 80 percent increase in unique open rate
  • 200 percent lift in unique click through rate
  • Improved targeting and personalisation
  • Increased customer engagement
RealEstate.com.au

“Oracle Marketing Cloud enables us to communicate at scale in a highly relevant way, using our behavioural data and Oracle Marketing Cloud’s trigger programs – that’s where we are seeing the true benefits.”

Natalie Feehan | Group Manager Marketing Strategy, realestate.com.au

Realestate.com.au

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