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Reiss

Reiss Goes Mobile First and Fashion Forward With Oracle Marketing Cloud Creative Studio

British fashion retailer Reiss has grown to become a respected brand with a roster of international branches and a prominent online offering. With a focus on cross channel marketing, Reiss sends out over five million emails a month to a customer database that has grown by 50 per cent year-on-year. However, in an increasingly mobile-first world which has seen the company’s mobile traffic increase by 45 per cent in the past year, Reiss knew that it needed to develop a more sophisticated email program for mobile. Reiss looked to Oracle Marketing Cloud’s Creative Studio to deliver an optimal user experience straight into the hands of its customers.

 

Challenges

  • High volumes of email campaigns to build
  • Surging mobile traffic
  • Non-mobile compatible email template focused on design rather than functionality
 

Solutions

  • Responsive mobile-first email template with added features to boost engagement
  • Focus on usability and consistent brand identity
  • Engaging first screen with clear message and call to action
 

Results

  • Global revenue on mobile grew by 116% across all channels.
  • Conversion rate on mobile increased by 41%.
  • Mobile device interactions average 60% of clicks from email, often increasing to 70 % depending on send time.
  • Bounce rate fell by 71% year-on-year.
 
Reiss

“The new bespoke email template allowed Reiss to become more agile in presenting impactful content to customers, thanks to a dramatic reduction in build time for email communications.”

Reiss

Reiss

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