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Success Stories

SunPower

SunPower Increases Prospect-to-Customer Conversion with Targeted E-Mail Campaigns

SunPower implemented a two-track nurturing campaign that sent targeted content to cold and warm prospects and achieved a conversion rate of 55.6 percent for sales appointments-to-purchase.

 

Challenges

  • Maintaining engagement with residential prospects during long sales cycle
  • Shifting from one-size-fits-all e-mail blasts to targeted nurturing campaigns
 

Solutions

  • Targeting and segmentation
  • Campaign management
  • Oracle Marketing Cloud consultant services
  • Oracle partner Televerde (campaign design, build and management; content creation)
 

Results

  • Averaged 70 percent click-to-open rate for warm prospects and 30 percent unique opens for cold prospects
  • Achieved conversion rate of 55.6 percent for sales appointments-to-purchase
  • Closed 251 total sales through targeted prospects, which produced $6.2 million in revenue 
 

SunPower

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