• Products

  • Customers

  • Services & Support

  • Partners

  • Resources

We're Here to Help!


Questions? Give us a call.

Contact Me

Success Stories

SunPower

SunPower Increases Prospect-to-Customer Conversion with Targeted E-Mail Campaigns

SunPower implemented a two-track nurturing campaign that sent targeted content to cold and warm prospects and achieved a conversion rate of 55.6 percent for sales appointments-to-purchase.

 

Challenges

  • Maintaining engagement with residential prospects during long sales cycle
  • Shifting from one-size-fits-all e-mail blasts to targeted nurturing campaigns
 

Solutions

  • Targeting and segmentation
  • Campaign management
  • Oracle Marketing Cloud consultant services
  • Oracle partner Televerde (campaign design, build and management; content creation)
 

Results

  • Averaged 70 percent click-to-open rate for warm prospects and 30 percent unique opens for cold prospects
  • Achieved conversion rate of 55.6 percent for sales appointments-to-purchase
  • Closed 251 total sales through targeted prospects, which produced $6.2 million in revenue 
 

SunPower

Related Case Studies

Retail
Adidas

Adidas Boosts Open Rates 2X and Conversions 50% with Oracle

Adidas uses Oracle Marketing Cloud to orchestrate cross-channel marketing that increased email open rates by 2X and boosted conversions by 50% with a new customer experience for millions of consumers at this iconic lifestyle and sports brand.

View Case Study
Manufacturing
Team One

Team One Helps Automobile Manufacturer Unify Data to Drive Faster Buying Process

Integrated advertising agency uses multichannel approach to help luxury automobile manufacturer unify customer data.

View Case Study
Manufacturing
Eaton

Oracle Marketing Cloud helps Eaton Re-Engage Customers and Drive Pipeline Opportunities

Eaton designed a nurturing e-mail program to reengage with 20 percent of its customer base to increase market share.

View Case Study